Ivey Business School (Canada)
-
Paillasse International SA: Global Market Selection
Marc Fetscherin; Tim PettCase IVEY-9B17A019-EEntrepreneurship, Marketing, StrategyPaillasse International SA was a Swiss-based bread company operating in 15 European markets as of 2016. The company had invented a proprietary, patented process for producing bread concentrate that was used to make high quality, healthy breads. The company was successfully using licensing agreements for the bread concentrate with bakeries throughout the European markets; the latest agreement was with a retailer in Spain. The chief executive offic...Starting at €8.20
-
True Fruits: A Juiced-Up Internationalization Strategy
Marc Fetscherin; Patrick SellCase IVEY-9B17A058-EEntrepreneurship, Marketing, StrategyIn 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a ...Starting at €8.20
-
Tata Chemicals Ltd.: Global Acquisitions
Vasant Sivaraman; Varun MadanCase IVEY-9B14M078-EStrategyThis case deals with the revitalization of Tata Chemicals Ltd. (TCL) by way of significant international acquisitions in the first decade of the new millennium. Set in 2011, TCL has a decision to make on the potential acquisition of a stake in a North American early stage potash development company. This acquisition could allow TCL to set up a fertilizer plant, which might give the company a jumpstart just as earlier acquisitions had helped the c...Starting at €8.20
-
Indian Premier League: Re-energizing Cricket
Vasant Sivaraman; K.S. UthamCase IVEY-9B12M056-EMarketing, StrategyThis case deals with cricket in India following the 2007 World Cup and leading to the early manifestations of the Indian Premier League’s Twenty20 cricket championship (IPLT20). Following the elimination of India from the knock-out phase of the World Cup 2007 (One Day Cricket) championship, the Board of Control for Cricket in India (BCCI) and team sponsors found themselves at a crossroads. Other sports and entities were competing with cricket for...Starting at €8.20
-
mymuesli: New Markets for Customized Breakfast Cereal - Teaching Note
Marc Fetscherin; Elena KasperTeaching Note IVEY-8B17A055-EMarketingTeaching note for product 9B17A055.Starting at €0.00
-
True Fruits: A Juiced-Up Internationalization Strategy - Teaching Note
Marc Fetscherin; Patrick SellTeaching Note IVEY-8B17A058-EMarketingTeaching note for product 9B17A058.Starting at €0.00
-
Swiss Chocolate Challenge: SwissOne versus Toblerone - Teaching Note
Marc Fetscherin; Camille SibbittTeaching Note IVEY-W26083-EMarketing, StrategyTeaching note for product W26082.Starting at €0.00
-
Swiss Army: Diversifying into the Fragrance Business
Ilan Alon; Marc Fetscherin; Claudia CarvajalCase IVEY-9B14A066-EEntrepreneurship, Marketing, StrategyIn 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should V...Starting at €8.20
-
Cricket in India in 2007: Losing Its Way
Vasant Sivaraman; Vamsi KrishnaCase IVEY-9B12M055-EStrategyThis case deals with a dilemma faced by the Board of Control for Cricket in India (BCCI) in 2007. Following the elimination of India from the knock-out phase of the World Cup 2007 championship, the BCCI and team sponsors found themselves at a crossroads. Others were vying with cricket for the advertising budgets of companies, and spectator interest for cricket was on the wane. The vice president of the BCCI had to perform a situation analysis aft...Starting at €8.20
-
Bharat Forge Ltd.: International Scope Expansion
Vasant SivaramanCase IVEY-9B15M006-EStrategyIn 2012, an Indian multinational, Bharat Forge Ltd. (BFL) achieved world-leader status in forgings by a series of acquisitions in Europe and the United States. The need to participate in growth markets and to be close to global auto majors led BFL to a joint venture with the China-based FAW Corporation. However, while moving towards growth and a strategy for international scope expansion, shifts in the environment took BFL on a path towards a mor...Starting at €8.20