Ivey Business School (Canada)
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry - Teaching Note
Won-Yong Oh, Jinsuh TarkTeaching Note IVEY-W25122-EEntrepreneurship, StrategyTeaching note for product W25121.Starting at €0.00
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MGM Resorts International: Responsibility versus Profitability
Won-Yong Oh, Jinsuh TarkCase IVEY-W24930-EStrategyMGM Resorts International (MGM), a global hospitality and entertainment company operating in various locations, including Las Vegas, faced a choice between profitability and responsibility. The company needed to attract as many customers to its casinos as possible to increase its profits from gambling. However, MGM had also been advancing an image of an ethical corporation by promoting its responsible gambling program, which was meant to discoura...Starting at €8.20
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCase IVEY-9B13M060-EEntrepreneurship, StrategyThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Starting at €8.20
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Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World - Teaching Note
Anass Karzazi; Elias Goletsas; Pardeep Singh Attri; Yusaf AkbarTeaching Note IVEY-W27120-EStrategyTeaching note for product W27119.Starting at €0.00
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Miutcánk: A Neighbourhood-Building Network
Anass Karzazi; Yusaf AkbarCase IVEY-9B20M099-EEntrepreneurship, StrategyThe co-founder and chief product officer of Miutcánk, a promising sharing-economy platform dedicated to neighbourhood networking and services, was analyzing the growth of the platform since its creation in 2014. Miutcánk had more than 43,000 registered usStarting at €8.20
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Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World
Elias Goletsas; Anass Karzazi; Pardeep Singh Attri; Yusaf AkbarCase IVEY-W27119-EStrategyHerend Porcelain Manufactory Ltd. (Herend) was an almost 200-year-old porcelain manufactory located in western Hungary. The company had weathered multiple social and political changes, world wars, and hardships and had variably experienced prosperity, international recognition, and, on one occasion, bankruptcy. However, under the current chief executive officer, Herend had become a stable and profitable organization. Then, in March 2020, the COVI...Starting at €8.20
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MGM Resorts International: Responsibility versus Profitability - Teaching Note
Won-Yong Oh, Jinsuh TarkTeaching Note IVEY-W24931-EStrategyTeaching note for product W24930.Starting at €0.00
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry
Won-Yong Oh, Jinsuh TarkCase IVEY-W25121-EEntrepreneurship, StrategyIn March 2021, the chief strategy officer of Green Car Inc. (Green Car), an on-demand car-sharing services company, was contemplating the company’s strategic direction. In an on-demand car-sharing services model, a company owned vehicles and received a feStarting at €8.20
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Miutcánk: A Neighbourhood-Building Network- Teaching Note
Anass Karzazi; Yusaf AkbarTeaching Note IVEY-8B20M099-EStrategyTeaching note for product 9B20M099.Starting at €0.00
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Vendedy: The World's Street Markets in Your Pocket
Yusaf Akbar; Christine SouffrantCase IVEY-9B16M135-EEntrepreneurship, StrategyVendedy was the world’s first mobile network connecting global travellers to local street markets. Inspired by the emergence of the sharing economy, Vendedy’s founder and chief executive officer had always been passionate about uniting social and economic empowerment with entrepreneurial development. A complex platform linking street vendors in some of the world’s poorest countries to travellers seeking authentic tourism experiences and souvenirs...Starting at €8.20