Ivey Business School (Canada)
-
CampusHash: Evolving Business Model of an Entrepreneurial Venture
Atul Arun Pathak; Saroj Kumar Pani; Anish AgarwalCase IVEY-9B19M098-EEntrepreneurship, StrategyIn January 2016, the three partners of CampusHash Technologies LLP (CampusHash), an Indian start-up focused on conducting software training programs, had to make some pressing strategic decisions. CampusHash’s revenues had not grown as expected and the paStarting at €8.20
-
BharatAgri: Strategy of an Indian Agritech Startup
Aashish Argade; Atul Arun PathakCase IVEY-9B20M151-EEntrepreneurship, StrategyIn June 2019, the cofounders of BharatAgri, an Indian agritech (agricultural technology)-focused entrepreneurial venture, were reviewing their strategy. BharatAgri leveraged information technology to provide crop-management related advisory services to InStarting at €8.20
-
The Indian Greenpreneur: Management of Frenemy Talent and Coopetition
Jyotsna Bhatnagar; Neha Paliwal Sharma; Nakul GuptaCase IVEY-9B13C028-EEntrepreneurship, Leadership and People Management, StrategyDuring the 2013 Indian festival of colours, a young green entrepreneur and owner of Green Horizon Consulting (GHC) faced a plethora of business growth challenges. His former employee, who had quit GHC a while back to work for a major rival, wanted to return. However, the entrepreneur could not figure it out — would rehiring an ex-employee be a sound business decision? Should he take a risk and give the former employee another chance? If he did, h...Starting at €8.20
-
Nurturing Green: Vows and Woes of an Entrepreneur (A)
Nakul Gupta; D.P. GoyalCase IVEY-9B12M075-EEntrepreneurship, StrategyIt was February 2012 and the founder of Nurturing Green, a plants-as-gifts enterprise, faced an important business decision. As he pondered the deal presented to him by an investment firm, he wondered about the wisdom of giving up 50 per cent control of his company in return for the investment firm’s offer of $10 million in capital funding. Would the investors take control of the company out of his hands, or would they provide necessary capital a...Starting at €8.20
-
Treks `n Rapids: Adventure Sports Tourism in India
Atul Arun Pathak; Sanjeev VarshneyCase IVEY-9B15M103-EEntrepreneurship, StrategyIn September 2014, the co-founder and director of Treks `n Rapids, a leading adventure sports tourism company in New Delhi, India, needs to re-evaluate the company strategy. The adventure sports tourism industry has tremendous potential for growth in India, largely due to the number of young professionals with disposable incomes and a desire for new experiences, and is witnessing increased demand from a variety of profitable customer segments, bo...Starting at €8.20
-
Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
Nakul Gupta; Arjun Bhatnagar; Jyotsna BhatnagarCase IVEY-9B13E029-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIt was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as the Axis bank’s cyber-crime incident and the news of the American National Security Agency’s global e-surveillance were creating consternation and dilemmas in the minds of information security consultants. One such consultant owned and operated an information security company, Percept Softech, a L...Starting at €8.20
-
Moonka Auto: Recruiting Salespeople
Atul Arun Pathak; Gyanesh MishraCase IVEY-9B16A033-EEntrepreneurship, Marketing, StrategyIn April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment ...Starting at €8.20
-
Udaipur Times: Strategy of a Hyperlocal News Website - Teaching Note
Atul Arun Pathak; ShabbirHusain R.V.Teaching Note IVEY-8B17M125-EStrategyTeaching note for product 9B17M125.Starting at €0.00
-
Salt n Soap: Online Retailing of Food and Groceries - Teaching Note
Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai; Atanu GhoshTeaching Note IVEY-8B20M152-EStrategyTeaching note for product 9B20M152.Starting at €0.00
-
Salt n Soap: Online Retailing of Food and Groceries
Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai; Atanu GhoshCase IVEY-9B20M152-EEntrepreneurship, StrategyIn January 2020, the founder and chief executive officer (CEO) of Salt n Soap, an online retailer of food and groceries in Kolkata, India, was reviewing the company’s strategy and business model. Salt n Soap had been in operation for six years, and now ofStarting at €8.20