HBSP (USA)
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El caso HBR: la venganza de los clientes
Ariely, Dan; Farmer, Tom; Bennett, Nate; Martin, Chris; Fein, Nancy; Libai, BarakArticle HBS-R0712AMarketingVenerable Detroit fabricante de automóviles Atida Motors cuenta con un nuevo centro de llamadas en Bangalore que la compañía espera aumentar su reputación de servicio al cliente. Pero no parece estar haciéndolo todavía. Las quejas sobre el Andromeda XL - la cadera nuevo modelo Atida esperanzas capturarán la imaginación de Wall Street - están inundando el centro de llamadas. retrasos de llamadas están construyendo, y cartas de reclamación se acumu...Starting at €8.20
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The End of Rational Economics (Spanish version)
Ariely, DanArticle HBS-R0907HLeadership and People ManagementStandard economic theory assumes that human beings are capable of making rational decisions and that markets and institutions, in the aggregate, are healthily self-regulating. But the global economic crisis, argues Ariely, has shattered these two articles of faith and forced us to confront our false assumptions about the way markets, companies, and people work. So where do corporate managers - who are schooled in rational assumptions but run mess...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Chapter 5, Fundamentals of GDP Accounting
Moss, David A.Book Chapter HBS-0017BC-EFinanceIn Chapter 5, Fundamentals of GDP Accounting (18 pages), the author considers the importance of and methods for measuring output. He presents the three basic approaches to measuring output: value added, income, and expenditure (and reviews the expenditure method in depth). He also examines the role of depreciation and looks briefly at gross national product (GNP). He explains adjustments to GDP that enable historical and cross-country comparisons...Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Chapter 6, Reading a Balance of Payments Statement
Moss, David A.Book Chapter HBS-0018BC-EFinanceChapter 6, Reading a Balance of Payments Statement (15 pages), defines the essential information in a balance of payments (BOP) statement. The author explores how to read and analyze a BOP and explains how to look for indicators of economic health. The chapter concludes with a short essay on how accounting rules are evolving at the International Monetary Fund (IMF).Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Conclusion, Putting the Pieces Together
Moss, David A.Book Chapter HBS-0020BC-EFinanceIn Conclusion, Putting the Pieces Together (10 pages), the author reviews the key concepts in his description of macroeconomics and summarizes the relationships between them. He explores the concept of macroeconomics as an inexact science that provides a baseline for analysis and cautions against the dangers of accepting macroeconomic theory as ironclad prediction. The chapter includes an epilogue on the financial crisis of 2007-2009.Starting at €8.20
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The United States and Their Constitution--1763-92 (Spanish version)
Moss, David A.Case HBS-707S30Economics1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexander Hamilton as Secretary of the Treasury in the first Washington Administration (1789-1792). A complete version o...Starting at €8.20
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Zaplet, Inc. (A) (Spanish Version)
Leonard, DorothyCase HBS-603S13Service and Operations ManagementPuesta en marcha Zaplet, Inc., tiene un software de radicales, los fondos de capital de riesgo de prestigio, y una multitud de oportunidades de negocio. Nuevo CEO Alan Baratz debe seleccionar una estrategia y rediseñar la organización para entregar. Este caso describe las funciones y filosofías de los fundadores y el capital de riesgo Kleiner Perkins, en la construcción de la empresa, la creación de las opciones para diversas aplicaciones de nego...Starting at €8.20
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The Long-Term Effects of Short-Term Emotions
Ariely, DanArticle HBS-F1001H-ELeadership and People ManagementIf emotional decisions guide later rational moments, well, then we're not terribly sophisticated decision makers, are we?Starting at €8.20
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What Was the Question
Ariely, DanArticle HBS-F1109E-ELeadership and People ManagementBehavioral economists know that because people struggle to think about money and risk in a systematic way, they may make irrational, counterproductive financial decisions for themselves and their organizations. The world of personal financial advice provides an example: Most people estimate that they'll need 75% of their current salary in retirement-because that's the benchmark they've heard from financial advisers. But when they describe how the...Starting at €8.20