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Napoleon Bonaparte: Victim of an Inferior Strategy? (Portuguese Version)
Kim, W. Chan; Mauborgne, R.; Van der Heyden, LudoCase INSEAD-4842PT-PPAccounting and ControlSomeone noted that, in addition to the continuous execution of superior personal strategies and Napoleon's leadership throughout his life, success had ultimately eluded him. Thus, at first glance, we will look at the example of a meteoric rise (victories of the Battles of Lodi, Marengo and Austerlitz) and, subsequently, their fall (Russian invasion, Battle of Waterloo). What is behind this rise and fall? Can we find a sensible explanation? These ...Starting at €8.20
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Caso HBR: El "tres" de caballeros
Hall, Brian J.; Wasynczuk, AndrewArticle HBS-R1107RLeadership and People Management¿Cómo se puede reducir la plantilla, cuando casi todo el mundo tiene las mismas puntuaciones en evaluaciones de desempeño? vicepresidente de recursos humanos Nils Ekdahl se enfrenta a esa pregunta en Circale Corporation, una de ficción-componentes electrónicos distribuidor que acaba de completar una serie de adquisiciones. Ekdahl quiere hacer los recortes de personal objetivamente, pero los nuevos rendimientos del sistema de evaluar el desempeño ...Starting at €8.20
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Performance Pay at Safelite Auto Glass (A) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S09Accounting and ControlDescribes a company's changing of its compensation and incentive plan. In particular, it shows how a change from hourly pay to piece rate pay (for windshield installers) affected productivity, pay, and turnover.Starting at €8.20
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Performance Pay at Safelite Auto Glass (B) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S10Accounting and ControlSupplements the (A) case.Starting at €5.74
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Incentives Within Organizations (Spanish version)
Hall, Brian J.Case HBS-917S28Leadership and People ManagementServes as a brief introduction to incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive design. Focuses on the principal difficulties in implementing incentive systems, including the tradeoff between objective and subjective performance metrics, how to design incentive systems in team ...Starting at €8.20
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Recruiting Andrew Yard (A) (Spanish version)
Hall, Brian J.; Bennett, Nicole; del Nido, SaraCase HBS-920S04This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence and effective interpersonal communication during...Starting at €8.20
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Recruiting Andrew Yard (C) (Spanish version)
Hall, Brian J.; Bennett, Nicole; del Nido, SaraCase HBS-920S06This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence and effective interpersonal communication during...Starting at €5.74
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Digital Angel (Spanish Version)
Moon, Youngme; Herman, KerryCase HBS-502S41MarketingDigital Angel está considerando el plan de marketing adecuado para el lanzamiento de su nuevo dispositivo localizador. El dispositivo, un reloj y buscapersonas usados en combinación, proporciona información de ubicación GPS y monitores de frecuencia cardiaca y la temperatura corporal a través de sensores corporales. Los padres de los niños pequeños y los cuidadores de pacientes con Alzheimer son los primeros mercados de destino para el disposit...Starting at €8.20
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20