HBSP (USA)
-
Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
-
Liberar el poder del marketing
Comstock, Beth; Gulati, Ranjay; Liguori, StephenArticle HBS-R1010HMarketingHasta hace pocos años, General Electric cree que sus productos podrían prácticamente promocionarse. Los vendedores se habían limitado a empujar información de forma pasiva a los responsables en el centro para la innovación típicamente en I + D o de ingeniería, con el resultado de que las mentes brillantes se consumen en trabajos sin futuro. Cuando se trataba de discusiones acerca de la estrategia corporativa, el marketing no estaba en la mesa. Pe...Starting at €8.20
-
GE's Global Growth Experiment (Spanish Version)
Gulati, RanjayArticle HBS-S17052Knowledge and CommunicationDurante sus 16 años como CEO, Jeffrey Immelt diseñado un cambio de imagen radical de GE, el reposicionamiento de la empresa como una empresa industrial digitales mirando para definir el futuro de la Internet de las cosas. En el artículo principal de Spotlight, que comparte lo que aprendió sobre dirigir una organización gigante a través de cambios masivos. Hay varias clases: (1) Ser disciplinado. Este medio de anidación iniciativas dentro de la ot...Starting at €8.20
-
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 4. Focus on the Big Picture, Not the Numbers
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0024BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
-
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 7. Overcome Key Organizational Hurdles
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0027BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
-
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 11. Avoid Red Ocean Traps
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0031BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
-
Governance and Sustainability at Nike (B) (Spanish version)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-316S01StrategyTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social concerns from its origins in student protests against labor conditions in the supply chain in the 1990s through the development of a board-level corporate responsibility (CR) committ...Starting at €5.74
-
Managing in the Knowledge Economy (HBR Classic) (Spanish version)
Kim, W. Chan; Mauborgne, Renee A.Article HBS-R0301KLeadership and People ManagementEngage people in decisions that directly affect them, explain why decisions are made the way they are, and clarify what will be expected of them after the changes are made.Starting at €8.20
-
The China Rules
Paine, Lynn S.Article HBS-R1006H-ETo achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership-but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most challenging destinations for expatriates. The problem, says the author, is that many executives sent to lead China operations are ill equipped to tackle the country's unique challenges....Starting at €8.20
-
How the Other Fukushima Plant Survived
Gulati, Ranjay; Casto, Charles; Krontiris, CharlotteArticle HBS-R1407K-EIn March 2011 Japan's Fukushima Daiichi nuclear power plant was devastated by three reactor explosions and three core meltdowns in the days following a 9.0 earthquake and a tsunami that produced waves as high as 17 meters. The world is familiar with Daiichi's fate; less well known is the crisis at its sister plant, Daini, about 10 kilometers to the south. As a result of the storm, three of Daini's four reactors lacked sufficient power to achieve ...Starting at €8.20