HBSP (USA)
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We Googled You (HBR Case Study and Commentary) (Spanish version)
Coutu, DianeArticle HBS-R0706ALeadership and People Managementcase study-only, reprint R0706X, and commentary-only, R0706Z.Starting at €8.20
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La ciencia de pensar más inteligentemente
Medina, John J.; Coutu, DianeArticle HBS-R0805BLeadership and People ManagementLos avances en la neurobiología han demostrado que el cerebro es tan sensible a las experiencias externas que pueda ser reconectados a través de la exposición a las influencias culturales. Los experimentos han demostrado que en algunas personas, partes del cerebro se iluminan sólo cuando se presentan con una imagen de Bill Clinton. En otros, es Jennifer Aniston. O Halle Berry. Lo que otros estímulos podrían volver a colocar el cerebro? ¿Hay un ce...Starting at €8.20
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 4. Focus on the Big Picture, Not the Numbers
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0024BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 7. Overcome Key Organizational Hurdles
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0027BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 11. Avoid Red Ocean Traps
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0031BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
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Cuentas a Cobrar de Tarjetas de Pago American Express TRS
Perold, Andre F.; Singh, KuljotCase HBS-203S06FinanceAmerican Express (TRS) Co. está considerando una propuesta para titularizar una parte de su cartera de consumo de carga de tarjetas de cobro. En el pasado, se han basado exclusivamente en una subsidiaria financiera cautiva, Credco, para realizar esta función. La estructura de titulación propuesta ha sido presentada por Lehman Brothers y se basa en gran medida de la estructura existente de las bursatilizaciones de tarjetas de crédito por cobrar. L...Starting at €8.20
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Lehman Brothers y la securitización de las cuentas a cobrar de las tarjetas de crédito American Express
Perold, Andre F.; Singh, KuljotCase HBS-203S07FinanceA principios de 1992, Lehman hermanos habían recibido un mandato de su filial, American Express Travel Related Services (TRS) Co., titularizar una parte de su cartera de consumo de carga de tarjetas de cobro. Ahora es 22 de julio y Lehman y TRS acabamos de regresar de un "road show" que se llevó a cabo para convencer a los inversores de los méritos de estos nuevos valores. Lehman tiene ahora el precio de los valores. Debido a que esta es la prime...Starting at €8.20
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Harvard Management Company (2010) (Spanish version)
Perold, Andre F.; Stafford, ErikCase HBS-218S12FinanceIn February 2010, Jane Mendillo, CEO of Harvard Management Company, was reflecting on the list of issues facing Harvard University's endowment in preparation for the upcoming board meeting. The recent financial crisis had vividly highlighted several key issues including the adequacy of short-term liquidity, the effectiveness of portfolio risk management, and the balance of internal and external managers.Starting at €8.20
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Managing in the Knowledge Economy (HBR Classic) (Spanish version)
Kim, W. Chan; Mauborgne, Renee A.Article HBS-R0301KLeadership and People ManagementEngage people in decisions that directly affect them, explain why decisions are made the way they are, and clarify what will be expected of them after the changes are made.Starting at €8.20
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Predicting the Present: A Conversation with Science Fiction Writer Cory Doctorow
Doctorow, Cory; Coutu, DianeArticle HBS-R0907C-ELeadership and People ManagementThe author, who imagines brave new worlds for a living, sees technology not as an Orwellian threat but as an empowering vehicle for individual expression.Starting at €8.20