HBSP (USA)
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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 4. Focus on the Big Picture, Not the Numbers
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0024BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 7. Overcome Key Organizational Hurdles
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0027BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 11. Avoid Red Ocean Traps
Kim, W. Chan; Mauborgne, Renee A.Book Chapter HBS-0031BC-EStrategyThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Starting at €8.20
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Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy (Spanish version)
Viceira, Luis M.; Tung, Helen H.Case HBS-218S15FinanceIn early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions within the firm. The objective of the meeting was to review the backtesting and real-time investment results of a new minimum-variance strategy within the framework of a 130/30 fund...Starting at €8.20
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Managing in the Knowledge Economy (HBR Classic) (Spanish version)
Kim, W. Chan; Mauborgne, Renee A.Article HBS-R0301KLeadership and People ManagementEngage people in decisions that directly affect them, explain why decisions are made the way they are, and clarify what will be expected of them after the changes are made.Starting at €8.20
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Puerto Rico's COFINA Bonds: Hold or Fold
Sunderam, Adi; Viceira, Luis M.; Sesia, AldoCase HBS-218023-EFinanceStarting at €8.20
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North Forty: Managing a Microsoft Family Office
Viceira, Luis M.; Parker, Cameron; Simmons, WilliamCase HBS-218036-EFinanceStarting at €8.20