Darden University of Virginia (USA)
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Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, JennyCase DARDEN-E-0351-EBusiness Ethics and Corporate Social ResponsibilityMarketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the h...Starting at €8.20
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyTeaching Note DARDEN-E-0351TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0351Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers?
Spekman, Robert E.; Fritz, JackiCase DARDEN-M-0780-EMarketingThis case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative appr...Starting at €8.20
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Conflicting Loyalties: Friends Helping Friends? (A)
Gentile, Mary; Lopez-Jimenez, Liliana; Guevara-Zuluaga, Manuela; Aguilar-Pulido, JulietteCase DARDEN-OB-1375-ELeadership and People ManagementAs a senior project manager for the Colombian office of a consulting services firm, Lucia is responsible for hiring decisions regarding junior consultants. During a recent recruitment process, Lucia found out that a candidate who achieved a perfect score on the written test had cheated, with the help of Lucia’s subordinate and close friend. She further learned that this candidate was motivated to commit fraud because of the medical needs of his y...Starting at €8.20
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Conflicting Loyalties: Friends Helping Friends? (B)
Gentile, Mary; Lopez-Jimenez, Liliana; Guevara-Zuluaga, Manuela; Aguilar-Pulido, JulietteCase DARDEN-OB-1376-ELeadership and People ManagementAs a senior project manager for the Colombian office of a consulting services firm, Lucia is responsible for hiring decisions regarding junior consultants. During a recent recruitment process, Lucia found out that a candidate who had achieved a perfect score at the written test had cheated, with the help of Lucia’s subordinate and close friend. She further learned that this candidate had been motivated to commit fraud because of the medical needs...Starting at €5.74
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Conflicting Loyalties: Friends Helping Friends? (A) and (B) - Teaching note
Gentile, Mary; Lopez-Jimenez, Liliana; Guevara-Zuluaga, Manuela; Aguilar-Pulido, JulietteTeaching Note DARDEN-OB-1375TN-ELeadership and People ManagementTeaching note for product OB-1375Starting at €0.00