Darden University of Virginia (USA)
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Starting at €8.20
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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Case DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieTeaching Note DARDEN-M-0899TN-EMarketingTeaching note for product M-0899Starting at €0.00
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The Information Dilemma (A)
Hoch, Julia; Jain, Sonal; Benavente, Julie Calderon; Akolade-Yilu, Damisola; Castellanos, Laura; Gentile, MaryCase DARDEN-OB-1346-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Maria Pérez has been working at IBB, one of the largest investment banksStarting at €8.20
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The Information Dilemma (A) and (B) - Teaching Note
Hoch, Julia; Jain, Sonal; Benavente, Julie Calderon; Akolade-Yilu, Damisola; Castellanos, Laura; Gentile, MaryTeaching Note DARDEN-OB-1346TN-ELeadership and People ManagementTeaching note for product OB-1346Starting at €0.00
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Illustrative Transformations (A)
Gentile, Mary; Hoch, JuliaCase DARDEN-OB-1354-ELeadership and People ManagementSusan, a first-year analyst at a trading firm, is the only woman among a tight-knit group of 30 analysts, now that Paulette has just been promoted to associate from third-year analyst. She and the rest of the analysts are summoned to an HR meeting because one of the male analysts has been putting Post-It Notes with drawings of penises in Paulette’s workspace. All the analysts know who the offender is, but no one, including Susan, identifies him. ...Starting at €8.20
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Conundrum Calls (A) and (B) - Teaching Note
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenTeaching Note DARDEN-OB-1352TN-ELeadership and People ManagementTeaching Note for products OB-1352 and OB-1353Starting at €0.00
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Illustrative Transformations (A) and (B) - Teaching Note
Gentile, Mary; Hoch, JuliaTeaching Note DARDEN-OB-1354TN-ELeadership and People ManagementTeaching Note for product OB-1354Starting at €0.00
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Conundrum Calls (B)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenCase DARDEN-OB-1353-ELeadership and People ManagementHaving just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn’t want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and bo...Starting at €5.74