Darden University of Virginia (USA)
- Teaching Note
Exercise: Creating a Model of Consumer Behavior - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0893TN-EPublished: Dec 19, 2016Format: PDFPages: 15Language: English - Teaching Note
David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0899TN-EPublished: Nov 24, 2015Reviewed: Dec 21, 2015Format: PDFPages: 12Language: English - Teaching Note
Buick at a Crossroads: Building Brand Momentum - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907TN-EPublished: Jan 9, 2016Reviewed: Aug 24, 2018Format: PDFPages: 11Language: English - Teaching Note
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1039TN-EPublished: Jul 17, 2023Format: PDFPages: 7Language: English - Teaching Note
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1038TN1-EPublished: Jun 5, 2023Reviewed: Jul 14, 2023Format: PDFPages: 8Language: English - Teaching Note
Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1020TN-EPublished: Oct 19, 2021Format: PDFPages: 6Language: English - Teaching Note
A Strategic Marketing Plan to Successfully Deliver Your Professional Brand - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0894TN-EPublished: Oct 20, 2015Reviewed: Aug 22, 2018Format: PDFPages: 4Language: English - Teaching Note
Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1019TN-EPublished: Oct 14, 2021Format: PDFPages: 8Language: English - Teaching Note
Branding the Master Brander (A): Positioning Procter & Gamble's Employer Brand -Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1004TN-EPublished: Oct 14, 2020Reviewed: Oct 19, 2020Format: PDFPages: 11Language: English