Darden University of Virginia (USA)
-
Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCase DARDEN-OB-0970-ELeadership and People ManagementCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Starting at €8.20
-
The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
-
The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyTeaching Note DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Starting at €0.00
-
Whole Foods: Digesting Amazon’s Offer
Loutskina; Elena; Bickwit; GrantCase DARDEN-F-1923-EFinanceAs the cofounder and CEO of Whole Foods, John Mackey had spent the better portion of his life rapidly growing the company from a niche natural grocery store in Austin, Texas, into the premier natural-foods grocer in the United States. Highly regarded as industry leader, Whole Foods contributed to the explosion in health-conscious eating sweeping the country. But not all good things lasted forever. Whole Foods had been treading increasingly chopp...Starting at €8.20
-
Atlas Air: Shipping at Preferred Cost
Loutskina; Elena; Shah; JigarCase DARDEN-F-2057-EFinanceThe case is centered on a July 2022 bid from a private equity consortium led by Apollo Global Management (Apollo) to acquire Atlas Air, a major air transportation company whose services spanned commercial cargo, passenger charters, and aircraft leasing. The protagonist is facing the difficult task of crafting a recommendation to Atlas Air’s board regarding Apollo’s bid. Apollo’s courting of Atlas Air had started more than a year before. On June ...Starting at €8.20
-
Whole Foods: Digesting Amazon’s Offer- Teaching note
Loutskina; ElenaTeaching Note DARDEN-F-1923TN-EFinanceTeaching note for product F-1923Starting at €0.00