Darden University of Virginia (USA)
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Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.Case DARDEN-M-0907-EMarketingFew cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case demonstrates that in fact, this process is more fluid, and that implementation and analysis impact subsequent strategy. This field-based case provides a rare glimpse into the turnaround of a brand that was all but dead. After Buick suffered more th...Starting at €8.20
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Bond Buyback at Deutsche Bank
Allayannis, George (Yiorgos); Yemen, Gerry; Wells, Graham D.Case DARDEN-F-1790-EFinanceThe case describes a 2016 debt buyback transaction for Deutsche Bank, a major, global, systemically important bank. The case focuses on the large, global bank during a turbulent period, giving students the opportunity to consider both the specific issue of whether Deutsche Bank should do a debt buyback as well as the strategic, regulatory, and macroeconomic issues the bank was facing. This case is suitable for an MBA elective course in capital ma...Starting at €8.20
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GE Appliances: Reshoring Manufacturing - Business Strategy - Teaching Note
Blankenship Jr., Charles P.Teaching Note DARDEN-S-0331TN1-EStrategyTeaching Note for product S-0331Starting at €0.00
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Appliances for Sale!—Business Strategy - Teaching Note
Blankenship Jr., Charles P.; Rowley, Daniel A.Teaching Note DARDEN-S-0344TN2-EStrategyTeaching Note for product S-0344Starting at €0.00
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GE Appliances: Reshoring Manufacturing - New Product Introduction Analysis - Teaching Note
Blankenship Jr., Charles P.Teaching Note DARDEN-S-0331TN2-EStrategyTeaching Note for product S-0331Starting at €0.00
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GE Appliances: Reshoring Manufacturing - Supply Chain Management and Industrial Engineering Analysis - Teaching Note
Blankenship Jr., Charles P.Teaching Note DARDEN-S-0331TN3-EStrategyTeaching Note for product S-0331Starting at €0.00
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Appliances for Sale!—Legal Analysis - Teaching Note
Blankenship Jr., Charles P.; Rowley, Daniel A.Teaching Note DARDEN-S-0344TN1-EStrategyTeaching Note for product S-0344Starting at €0.00
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Bond Buyback at Deutsche Bank - Teaching Note
Allayannis, George (Yiorgos); Wells, Graham D.Teaching Note DARDEN-F-1790TN-EFinanceTeaching note for product F-1790Starting at €0.00
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GE Appliances: Reshoring Manufacturing
Blankenship Jr., Charles P.Case DARDEN-S-0331-EStrategyThe General Electric Company’s (GE’s) iconic Appliances division enjoyed a significant role at the company throughout the 20th century, representing one of the most recognized engines of the GE brand. By the 21st century, GE had changed its focus to technStarting at €8.20
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Appliances for Sale!
Blankenship Jr., Charles P.; Rowley, Daniel A.Case DARDEN-S-0344-EStrategyThe General Electric Company’s (GE’s) iconic Appliances division enjoyed a significant role in the company throughout the 20th century, representing one of the most recognized engines of the GE brand. By the 21st century, however, GE had changed its focus to technology and infrastructure businesses, and GE Appliances’ contribution represented less than 5% of GE’s revenue and profit. Recognizing GE Appliances’ lack of fit with the strategic direct...Starting at €8.20