Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Four Factors
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1358-ELeadership and People ManagementThis case follows Shane Harris, who has just been hired as an assistant coach for the NBA's new franchise, the Honolulu Hammerheads. In order to aid team management in using basketball analytics, Harris turns to Dean Oliver's Four Factor method.Starting at €8.20
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Free Agency (C): Negotiating as the Nuggets' Representative
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1361-ELeadership and People ManagementThis case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming unrestricted free agents—Danny Glover, David Bowie, and Mike Meyers. Each of these players could potentially fit the team’s need to find a shooter and versatile defender at the forward position. Students are asked specifically to evaluate what each o...Starting at €5.74
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Fired Fairly?
Detert, James R.; Cullen, Kevin; Rosen, EvanExercise DARDEN-OB-1368Leadership and People ManagementThis case presents students with the issue of whether Black college football coaches are fired fairly. Students are asked to use the provided data set to think through the various prompts about building the model they would test, including considering the dependent and independent variables and their initial hypothesis.Starting at €8.20
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Free Agency (A)
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1359-ELeadership and People ManagementThis case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming unrestricted free agents—Danny Glover, David Bowie, and Mike Meyers. Each of these players could potentially fit the team’s need to find a shooter and versatile defender at the forward position. Students are asked specifically to evaluate what each o...Starting at €8.20
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Free Agency (B): Negotiating as a Player's Agent
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1360-ELeadership and People ManagementThis case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming unrestricted free agents—Danny Glover, David Bowie, and Mike Meyers. Each of these players could potentially fit the team’s need to find a shooter and versatile defender at the forward position. Students are asked specifically to evaluate what each o...Starting at €5.74
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Fired Fairly?
Detert, James R.; Cullen, Kevin; Rosen, EvanExercise DARDEN-OB-1368-ELeadership and People ManagementThis case presents students with the issue of whether Black college football coaches are fired fairly. Students are asked to use the provided data set to think through the various prompts about building the model they would test, including considering the dependent and independent variables and their initial hypothesis.Starting at €8.20
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Free Agency (A), (B), and (C) - Teaching note
Detert, James R.; Cullen, Kevin; Rosen, EvanTeaching Note DARDEN-OB-1359TN-ELeadership and People ManagementTeaching note for product OB-1359Starting at €0.00