Darden University of Virginia (USA)
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Parsons Brinckerhoff: The Second Avenue Subway (B)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0794-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (A)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0793-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from the client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level MTA connections make it a shoe-in. ...Starting at €8.20
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Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0810-EMarketingRoute 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...Starting at €8.20
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Port of Singapore Authority: Ideology vs. Pragmatism—Trade and Geopolitics in the Malacca Strait
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0351StrategyThis case describes the growth of the Asian ports industry between 2015 and 2020 and the impact of escalating US-China trade tensions and rising Chinese direct investments on regional port competition. Throughout the 2000s, the volume of Asian shipping steadily increased on the back of an expanding Chinese economy. The case focuses on how the Chinese Belt and Road Initiative and new Chinese-funded mega-ports like the Malacca Gateway Port would af...Starting at €8.20
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FedEx in the Chinese Express Delivery Market: Face-Off in the Forbidden City
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0156-EStrategyThis case is appropriate for strategy courses and courses that focus on competitive dynamics. It follows FedEx from when it was the only international express freight delivery company with direct flights into such key Chinese cities as Shanghai, Beijing, and Shenzhen and had a virtual monopoly over South China’s international express delivery market up to the competitive events that had taken some of the shine off FedEx operations in China. Leade...Starting at €8.20
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Developing a Personal Strategy: The Alumni Reunion
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0355StrategyThis case describes the thoughts and reflections of five MBA alumni on their way back to their alma mater for a 20-year reunion event. As invited speakers, they will advise the upcoming graduating class on what to expect after graduation. The case provides a brief background on the career trajectories and family circumstances of each of the five protagonists as well as their personal reflections on their accomplishments and their regrets. The cas...Starting at €8.20
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Developing a Personal Strategy: The Alumni Reunion - Teaching Note
Chen, Ming-Jer; Leong, Jin; Rochanakit, Chawit; Dettman, MattTeaching Note DARDEN-S-0355TNStrategyTeaching note for product S-0355Starting at €0.00
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Port of Singapore Authority: Ideology vs. Pragmatism—Trade and Geopolitics in the Malacca Strait (TN)
Chen, Ming-Jer; Leong, JinTeaching Note DARDEN-S-0351TNStrategyTeaching note for product S-0351Starting at €0.00
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Geopolitics and the Global Semiconductor Industry
Chen, Ming-Jer; Leong, JinTechnical Note DARDEN-S-0373-EStrategyThis note describes the exponential growth of semiconductor technology over the last 40 years, as well as the evolution of the semiconductor value chain. Semiconductor integrated circuits (ICs) are essential to all modern electronic equipment and are used in virtually every industry, including consumer electronics, office equipment, appliances, and automobiles. Semiconductor complexity and processing power has increased exponentially, resulting i...Starting at €8.20