Darden University of Virginia (USA)
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Fake News and the News Feed
Parmar; Bidhan L.; Leiner; Benjamin; Mead; JennyCase DARDEN-E-0429-EBusiness Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year; stationed at the front lines in the battle against misinformation and “fake news.” However; in early 2019; she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform; Infowars; from the Facebook news feed.Starting at €8.20
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
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Artificial Intelligence in Business: Machines and Management
Laseter; Timothy M.; Frazer; Anne; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1778-EService and Operations ManagementThis technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of thought around AI’s potential, discusses the possible roles for AI in business, highlights opportunities for collaboration between employees and AI, and considers one approach around responsible AI implementation. This note is taught at Darden in the s...Starting at €8.20
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Mixed, Virtual, and Augmented Reality in the Real World
Laseter; Timothy M.; Frazer; Anne; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1783-EService and Operations ManagementThis technical note details virtual and augmented reality and how these immersive technologies can be used in business. Specifically, this note highlights several business applications of both virtual and augmented reality—describing each technology’s advantages and disadvantages. Various companies have uncovered new and interesting applications using these technologies, ranging from assisting distribution-center workers to improving learning and...Starting at €8.20
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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0910-ELeadership and People ManagementThe A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also t...Starting at €8.20
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Cloud Computing
Laseter; Timothy M.; Coughenour; Alyssa; Webb; Jane; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1784-EService and Operations ManagementThis technical note provides a general overview of cloud computing and how businesses are using it to achieve their digital goals. Specifically, this note outlines the different service models that cloud computing supports, including Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service. The note also details some of the advantages and disadvantages of cloud computing, and it reviews the cloud computing industry and some o...Starting at €8.20