Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
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Crystal Catering - Teaching Note
Fairchild, Gregory B.; Goldberg, Rebecca; Jones, Liz IvaniwTeaching Note DARDEN-ENT-0209TN-EEntrepreneurshipTeaching note for product ENT-0209Starting at €0.00
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Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
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Understanding FICO Scores - Teaching Note
Fairchild, Gregory B.; Black, Christina; Jones, Liz Ivaniw; Fairchild, TierneyTeaching Note DARDEN-F-1866TN-EFinanceTeaching note for product F-1866TNStarting at €0.00
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Planning for the Future: Savings and Retirement - Teaching Note
Fairchild, Gregory B.; Fairchild, Tierney; Black, Christina; Jones, Liz IvaniwTeaching Note DARDEN-F-1869TN-EFinanceTeaching note for product F-1869TNStarting at €0.00
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Spreadsheets or Michelangelo: Going Back to School - Teaching Note
Fairchild, Gregory B.; Fairchild, Tierney; Black, Christina; Jones, Liz IvaniwTeaching Note DARDEN-F-1874TN-EFinanceTeaching note for product F-1874Starting at €0.00
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Peerless Potato Chips
Fairchild, Gregory B.; Jones, Liz IvaniwCase DARDEN-OB-1370-ELeadership and People ManagementThe Peerless Potato Chip Company (Peerless) is a private-label, family-owned-and-operated, national potato chip manufacturer specializing in organic chips. The CEO, Kate Kelly, had been with the company from the beginning—since her uncle had first started making chips more than 25 years earlier on his farm in the Shenandoah Valley region of Virginia. In fact, she’d been the primary architect of its growth and expansion. For the first time since ...Starting at €8.20
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Tentacles (Identity Theft)
Fairchild, Gregory B.; Fairchild, Tierney; Black, Christina; Jones, Liz IvaniwCase DARDEN-F-1864-EFinanceReaders are given specific steps to take when digging themselves out from under the frustrating experience of identity theft.Starting at €8.20
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Personal Budgeting Overview: One Last Pedicure - Teaching Note
Fairchild, Gregory B.; Fairchild, Tierney; Black, Christina; Jones, Liz IvaniwTeaching Note DARDEN-F-1865TN-EFinanceTeaching note for product F-1865Starting at €0.00