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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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BTG Pactual: Preservación de una Cultura de Asociación
Healy, Paul M.Case HBS-116S02Accounting and ControlPara maximizar su eficacia, los casos de color deben imprimirse en color.Starting at €8.20
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When the Crowd Fights Corruption
Healy, Paul M.; Ramanna, KarthikArticle HBS-R1301K-ECorruption is the greatest impediment to conducting business in Russia, according to leaders recently surveyed by the World Economic Forum. Indeed, it's a problem in many emerging markets, and businesses have a role to play in combating it, according to Healy and Ramanna. The authors focus on RosPil--an anticorruption entity in Russia set up by Alexey Navalny, a crusader against public and private malfeasance in that country. As of December 2011,...Starting at €8.20
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How Much Change Can a New CEO Demand (HBR Case Study)
Healy, Paul M.Article HBS-R1701X-EThe young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business--but she's meeting with resistance from employees and worries that they have had enough. Expert commentary comes from Mitch Krebs, President and CEO of Coeur Mining, and Pinar Abay, CEO of ING Bank Turkey. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1701Z. The complete...Starting at €8.20
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White-Collar Crime
Healy, Paul M.; Serafeim, George; Soltes, Eugene; Osmundsen, Erik; White, Mary JoArticle HBS-R1904B-EDespite efforts to crack down on illegal activity, crimes like fraud, bribery, embezzlement, and money laundering are rampant in corporations. What steps can leaders take to fix this growing problem? In "How to Scandal-Proof Your Company," HBS professors Paul Healy and George Serafeim argue that the cause of misconduct is not ineffective regulations or compliance systems. It's weak leadership and flawed corporate cultures, their research shows. C...Starting at €8.20
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Financial Accounting Reading: Market and Regulatory Institutions, Debrief Slides
Narayanan, V.G.Case HBS-5101-EAccounting and ControlDebrief Slides for Product #5094.Starting at €8.20
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
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Merrill Lynch in 2003: Sunny Skies Ahead, Teaching Note
Healy, Paul M.Teaching Note HBS-108025-EAccounting and ControlTeaching Note to (105-067). An abstract is not available for this product.Starting at €0.00
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