HBSP (USA)
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Marie Trellu-Kane en Unis-Cité
Anteby, Michel; Battilana, Julie; Pache, Anne-ClaireCase HBS-418S05Leadership and People ManagementEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Marie-Trellu Kane está tratando de decidir cómo Unis-Cite debe responder al anuncio del presidente francés Jacques Chirac en 2005 de un nuevo programa nacional de servicio civil voluntario. Desde 1994,...Starting at €8.20
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Monsanto: Obteniendo Valor Biotecnológico en Brasil
Bell, David E.; Shelman, MaryCase HBS-509S04MarketingEn 2003, la tecnología patentada "Roundup Ready" de Monsanto fue utilizado ilegalmente en el 70-80% de la superficie de soja en el sur de Brasil. Bajo la presión de los productores de soja de Estados Unidos, que estaban pagando la licencia de la tecnología, la empresa implementó un innovador sistema de recogida basado en la entrega en Brasil. Los cultivadores pagan una tarifa de post-cosecha "indemnización" para aquellos soja cultivada con semill...Starting at €8.20
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Chapter One: The New CIO
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1000BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter joins Jim, the former head of Loan Operations, at the beginning of his journey as he assumes his new role as CIO of a fictional midsize financial service...Starting at €8.20
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Chapter Seven: The Runaway Project
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1006BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make thStarting at €8.20
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Chapter Ten: Crisis
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1009BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make thStarting at €8.20
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Chapter Thirteen: Emerging Technology
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1012BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes of Jim Barton", the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. In this chapter, Barton and his team realize that they must formulate a policy around the company's social media strategy and devis...Starting at €8.20
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Chapter Nineteen: Looking Forward
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1018BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile and high-turnover job in the business. Surprising everyone, Barton not only survives a tumultuous year in the job, but excels enough to garner several attractive job o...Starting at €8.20
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Epilogue
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1019BC-EInformation TechnologiesIT has changed not only the way we work and conduct business, but also how we (and our customers) play, how we consume, and how we educate our next generations. And yet the IT phenomenon, so evident in the expenditures of every organization, has not yet achieved management attention equal to other areas, such as finance, marketing, operations, and human resources. The main problem according to the authors is the absence of systematic frameworks t...Starting at €8.20
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Chapter Two Teaching Note: CIO Challenges
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-8645-EInformation TechnologiesTeaching note for 1001BC.Starting at €0.00
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Chapter Eleven Teaching Note: Damage
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-8655-EInformation TechnologiesTeaching note for 1010BC.Starting at €0.00