IESE (España)
-
Want to Innovate? Then Act Like a Start-up
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593-EEntrepreneurship, Innovation and ChangeIt is wrong to assume that established companies cannot beat start-ups at breakthrough innovation. Many companies weaken their breakthrough innovation abilities by focusing on execution and the incremental innovation that goes with that. Drawing on insights from their new book, The Innovation Paradox, the authors highlight how established companies can change the rules of the game and master breakthrough as well as incremental innovation. ...Starting at €8.20
-
Enterprising Solutions in Times of Transition
Prats, Mª Julia; Sosna, Marc; Sysko-Romanczuk, Sylwia; Davila, Antonio; Epstein, Marc J.; Santos, FilipeDossier DOS-22-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeWhen the bar is raised, you have to jump higher. This dossier will inspire you to think like an entrepreneur.Starting at €15.00
-
Piense en pequeño para innovar a lo grande
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593Entrepreneurship, Innovation and ChangeEs un error pensar que las empresas establecidas no pueden superar a las startups en el campo de la innovación radical. Muchas debilitan esa capacidad al centrarse en la ejecución y la correspondiente innovación incremental. Partiendo de los hallazgos de su nuevo libro, The Innovation Paradox, los autores apuntan cómo las grandes empresas pueden cambiar las reglas del juego y sobresalir en ambos tipos de innovaciones. Su transformac...Starting at €8.20
-
Hospital Universitari Vall d'Hebron: gestión de la COVID-19 (abreviado)
Ribera, Jaume; Markakis, Mihalis; Zhu, Weiming; Cebrián, Miguel; Esquerdo, Mariona; Arnal, LaiaCase P-1192Innovation and Change, Service and Operations ManagementEl caso describe los cambios que se produjeron en el Hospital Universitari Vall d'Hebron, el mayor hospital terciario en Barcelona, durante la pandemia de la COVID-19, cuando tuvo que transformarse en un hospital de enfermedades infeccionas dedicado al coronavirus en un tiempo récord, manteniendo el mismo personal. El director gerente del centro reflexiona sobre la preparación para la pandemia, la llegada de los primeros pacientes COVID, el escal...Starting at €8.20
-
Revenue Management Forensics in Adriatic Wings
Egaña, Javier; Markakis, MihalisCase OIT-8-EService and Operations ManagementThe new Director of Pricing and Revenue Management of a company that rents sailboats in Croatia needs to evaluate the effectiveness of their proprietary algorithm for pricing and capacity allocation. The issue is that the algorithm is, practically, a "black box" to her, i.e., she can observe and analyze its outcomes, but she does not have meaningful access to its inner workings. Consequently, she asks her analysts to put together figures and stat...Starting at €8.20
-
COVID-19 Management at Vall d'Hebron University Hospital (Abridged)
Ribera, Jaume; Markakis, Mihalis; Zhu, Weiming; Cebrián, Miguel; Esquerdo, Mariona; Arnal, LaiaCase P-1192-EInnovation and Change, Service and Operations ManagementThe case describes the changes that occurred at the Vall d'Hebron University Hospital, the largest tertiary hospital in Barcelona, during the beginning of the COVID-19 pandemic, when it had to be transformed into an infectious disease hospital dedicated to the coronavirus in record time and with the same staff as before. The manager of the center reflected on the preparation for the pandemic, the arrival of the first COVID patients, the scaling u...Starting at €8.20
-
Hospital Universitari Vall d'Hebron: gestión de la COVID-19
Ribera, Jaume; Markakis, Mihalis; Zhu, Weiming; Cebrián, MiguelCase P-1188Innovation and Change, Service and Operations ManagementEl caso describe los cambios que se produjeron en el Hospital Universitari Vall d'Hebron, el mayor hospital terciario en Barcelona, durante la pandemia de la COVID-19, cuando tuvo que transformarse en un hospital de enfermedades infeccionas dedicado al coronavirus en un tiempo récord, manteniendo el mismo personal. El director gerente del centro reflexiona sobre la preparación para la pandemia, la llegada de los primeros pacientes COVID, el escal...Starting at €8.20
-
Las múltiples caras del emprendedor
Prats, Mª Julia; Sosna, Marc; Sysko-Romanczuk, Sylwia; Davila, Antonio; Epstein, Marc J.; Santos, FilipeDossier DOS-22Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeSi algo caracteriza a los emprendedores es su capacidad para visualizar oportunidades donde otros solo ven obstáculos insalvables.Starting at €15.00
-
Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20
-
Athena Luxury Purses
Sabrià, Fede; Markakis, Mihalis; Sáez de Tejada Cuenca, AnnaCase OIT-5-EService and Operations ManagementAthena Luxury Purses needs a 12-month production plan to meet its monthly forecasted demand. We will work to create one based on what we know of the company's current production capacity, plus the cost of different capacity changes (such as hiring or firing employees, or overtime work) and the price and cost of the purses made.Starting at €8.20