HBSP (USA)
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A Moving Target: Real World Strategies for Applying 5 Forces, Selecting and Using Appropriate Tools, and Reacting to Feedback
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7135BC-E"What I Didn't Learn in Business School" follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Read along as Justin meets with a vice president, the second-in-command at the chemical firm. Throughout the interview, Justin learns that a particular mode of analysis is not applicable to every situation. Like any newcomer, he tries to match a case study to a ...Starting at €8.20
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A Lone Ranger: Real World Strategies for Applying Growth Opportunity Scans, Assessing Product Extensions, and Realizing the Potential of Radical Innovations
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7147BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. This chapter finds Justin struggling to get a handle on several different applications for this technology in order to determine the growth opportunity and lay the groundwork for choosing the highest-potential innovations. Learn from ...Starting at €8.20
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A Team Effort: Real World Strategies for Justifying Vertical Integration, Considering Joint Ventures, and Understanding Organizational Dynamics
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7148BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. At the opening of this chapter, Justin realizes that the work he has been doing alone on the new project overlaps significantly with the work that his colleagues have done. While attempting to crack the strategy case on his own, he ha...Starting at €8.20
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A Constructive Meeting: Real World Strategies for Synthesizing Complex Information, Managing Projects under Tight Timelines, and Mitigating Strategic Risks
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7151BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Authors Jay Barney and Trish Gorman Clifford use Justin's story to examine the challenges a recent MBA graduate faces in applying his education on the job-in a way a traditional business book about strategy never could. In this chapte...Starting at €8.20
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Apostar sobre seguro o tomar partido
Clifford, Trish Gorman; Barney, JayArticle HBS-R1011NLeadership and People ManagementEl director financiero de una empresa de plásticos se ha pedido que el moderador de un debate interno sobre una tecnología revolucionaria. El responsable de I + D cree que la empresa debe utilizar para entrar en una industria completamente nueva, mientras que el vicepresidente de la unidad más rentable de la empresa cree que es una quimera que debe ser abandonada. el futuro de la compañía podría estar en la cresta de la decisión. Es hora de que e...Starting at €8.20
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Anagene, Inc. (Spanish version)
Kaplan, Robert S.; Darwall, ChristinaCase HBS-105S05Accounting and ControlAn entrepreneurial, publicly traded biotech company has begun production and sales of its core product--cartridges that permit DNA samples to be analyzed on a microchip. In the early quarters, sales are difficult to forecast and the company has experienced fluctuating production volumes and unpredictable gross margins, which has upset the board of directors. The finance staff investigates whether to adopt a new costing approach based on capacity....Starting at €8.20
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Play It Safe or Take a Stand? (HBR Case Study and Commentary)
Clifford, Trish Gorman; Barney, JayArticle HBS-R1011N-ELeadership and People ManagementThe CFO of a plastics company has been asked to moderate a heated internal debate over a revolutionary technology. The head of R&D thinks the company should use it to break into a whole new industry, while the VP of the firm's most profitable unit believes it's a pipe dream that should be abandoned. The company's future could be riding on the decision. Is it time for the CFO to stop facilitating and take a strong stand promoting one choice over t...Starting at €8.20
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Play It Safe or Take a Stand (Commentary for HBR Case Study)
Clifford, Trish Gorman; Barney, JayArticle HBS-R1011Z-ELeadership and People ManagementThe CFO of a plastics company has been asked to moderate a heated internal debate over a revolutionary technology. The head of R&D thinks the company should use it to break into a whole new industry, while the VP of the firm's most profitable unit believes it's a pipe dream that should be abandoned. The company's future could be riding on the decision. Is it time for the CFO to stop facilitating and take a strong stand promoting one choice over t...Starting at €8.20
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A Working Lunch: Real World Strategies for Assessing Potential Synergies, Evaluating Make v. Buy Decisions, and Communicating Effectively with Team Members
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7134BC-E"What I Didn't Learn in Business School" invites readers to follow new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Join Justin in this chapter as he meets with the vice president in charge of running the firm's struggling package factory and listen in as Justin's team discusses strategies for testing synergies and weighs the intricacies of outsourcing the m...Starting at €8.20