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HBSP (USA)
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Wilderness Safaris: Ecotourism Entrepreneurship
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Case HBS-318040-EStrategyWilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74
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Commerce and Justice (Spanish version)
Austin, James E.; Leonard, Herman B.; Quinn, James W.Case HBS-312S08Business Ethics and Corporate Social Responsibilityhow to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.Starting at €8.20
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Mining Gold in Not-for-Profit Brands (Spanish version)
Quelch, John A.; Austin, James E.; Laidler, NathalieArticle HBS-F0404DMarketingNonprofits are putting hard numbers on the value of their brands, many of which consumers trust highly. Such organizations are hoping brand valuation will give them greater influence as they negotiate cobranding alliances with corporate partners.Starting at €8.20
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Timberland y el Compromiso con la Comunidad
Austin, James E.; Elias, JaanCase HBS-709S16Este caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. The Timberland Co., un fabricante y distribuidor de calzado, ropa exterior y accesorios, se comprometió a instituir y comunicar un conjunto básico de valores a sus empleados, accionistas y consumidores...Starting at €8.20
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Nestle and Alcon--the Value of a Listing (Spanish version)
Desai, Mihir A.; Dessain, Vincent; Sjoman, AndersCase HBS-207S09FinanceIn response to a perceived undervaluation by the capital markets, Nestle is considering divesting a part of its ophthalmology subsidiary, Alcon, and must decide on a listing location. In the process, students are challenged to wrestle with the valuation of a conglomerate, the tradeoffs involved in listing in the United States versus Europe, and the incentive and tax consequences of that listing decision.Starting at €8.20
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Nexgen: estructuración de obligaciones de deuda colaterizada (CDOs)
Chacko, George; Hecht, Peter; Subrahmanyam, Marti; Dessain, Vincent; Sjoman, AndersCase HBS-208S02FinanceUn cliente pide Luc Giraud, director general del proveedor de soluciones de financiación estructurada Nexgen Financial Solutions, para armar una solución que permite al cliente añadir los bonos con calificación AAA a su cartera. El cliente no puede encontrar enlaces con mejor puntuación adecuada precio en el mercado y se pregunta si Nexgen puede utilizar bonos de grado más bajo para crear instrumentos AAA-equivalentes. El proceso de paquetes de t...Starting at €8.20
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Hedging Currency Risks at AIFS (Spanish version)
Desai, Mihir A.; Sjoman, Anders; Dessain, VincentCase HBS-209S05FinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The American Institute for Foreign Studies (AIFS) organizes study abroad programs and cultural exchanges for American students. The firm's revenues are mainly in U.S. dollars, but most of its costs are in eurodollars and British pounds. The company's controllers review the hedging activities of AIFS. A...Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (C)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S11MarketingComplementa el caso (A).Starting at €5.74
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Marketing Chateau Margaux (Spanish version)
Deighton, John; Dessain, Vincent; Pitt, Leyland; Beyersdorfer, Daniela; Sjoman, AndersCase HBS-509S25StrategyChateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine c...Starting at €8.20