HBSP (USA)
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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74
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A Career in American Business (B) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S14EconomicsCovers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.Starting at €5.74
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Leaders in Denial (Spanish version)
Tedlow, Richard S.Article HBS-F0807ALeadership and People ManagementHenry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.Starting at €8.20
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Leaders in Denial
Tedlow, Richard S.Article HBS-F0807A-ELeadership and People ManagementHenry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.Starting at €8.20
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Harrington Collection: Sizing Up the Active-Wear Market
Tedlow, Richard S.; Beckham, HeatherCase HBS-3258-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women'sStarting at €8.20
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Nestle and Alcon--the Value of a Listing (Spanish version)
Desai, Mihir A.; Dessain, Vincent; Sjoman, AndersCase HBS-207S09FinanceIn response to a perceived undervaluation by the capital markets, Nestle is considering divesting a part of its ophthalmology subsidiary, Alcon, and must decide on a listing location. In the process, students are challenged to wrestle with the valuation of a conglomerate, the tradeoffs involved in listing in the United States versus Europe, and the incentive and tax consequences of that listing decision.Starting at €8.20
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Nexgen: estructuración de obligaciones de deuda colaterizada (CDOs)
Chacko, George; Hecht, Peter; Subrahmanyam, Marti; Dessain, Vincent; Sjoman, AndersCase HBS-208S02FinanceUn cliente pide Luc Giraud, director general del proveedor de soluciones de financiación estructurada Nexgen Financial Solutions, para armar una solución que permite al cliente añadir los bonos con calificación AAA a su cartera. El cliente no puede encontrar enlaces con mejor puntuación adecuada precio en el mercado y se pregunta si Nexgen puede utilizar bonos de grado más bajo para crear instrumentos AAA-equivalentes. El proceso de paquetes de t...Starting at €8.20
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Hedging Currency Risks at AIFS (Spanish version)
Desai, Mihir A.; Sjoman, Anders; Dessain, VincentCase HBS-209S05FinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The American Institute for Foreign Studies (AIFS) organizes study abroad programs and cultural exchanges for American students. The firm's revenues are mainly in U.S. dollars, but most of its costs are in eurodollars and British pounds. The company's controllers review the hedging activities of AIFS. A...Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (C)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S11MarketingComplementa el caso (A).Starting at €5.74