HBSP (USA)
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Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Sports Sponsorship to Rally the Home Team (Spanish version)
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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DRW Technologies, Teaching Note
Greyser, Stephen A.; Ellet, WilliamTeaching Note HBS-916536-EKnowledge and CommunicationTeaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guStarting at €0.00
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning, Teaching Note
Greyser, Stephen A.; Mondello, MichaelTeaching Note HBS-919404-ETeaching note for case 919403.Starting at €0.00
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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DRW Technologies (Spanish version)
Greyser, Stephen A.; Ellet, WilliamCase HBS-917S04StrategyEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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Nestle and Alcon--the Value of a Listing (Spanish version)
Desai, Mihir A.; Dessain, Vincent; Sjoman, AndersCase HBS-207S09FinanceIn response to a perceived undervaluation by the capital markets, Nestle is considering divesting a part of its ophthalmology subsidiary, Alcon, and must decide on a listing location. In the process, students are challenged to wrestle with the valuation of a conglomerate, the tradeoffs involved in listing in the United States versus Europe, and the incentive and tax consequences of that listing decision.Starting at €8.20