HBSP (USA)
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What Only the CEO Can Do (Spanish version)
Lafley, A.G.Article HBS-R0905DLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. The author combines his nine years' experience as the CEO of Procter & Gamble with the last writings of the management scholar Peter Drucker to answer the question "What is the work of the CEO?" The chief executive, Lafley says, is held singularly accountable for t...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74
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Lehman Brothers
Nicholas, Tom; Chen, DavidCase HBS-810106-EEntrepreneurshipIn 2008, the U.S. financial system was in a state of crisis and Lehman Brothers went from a major Wall Street investment bank to an insolvent institution. It was a swift end for a firm that had its beginnings over 150 years prior. What would be the firm's legacy? And how, if at all, had its activities changed the course of American history?Starting at €8.20
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The Art and Science of Finding the Right CEO
Lafley, A.G.Article HBS-R1110C-EChoosing a new CEO is the most important job of a company's board of directors. No other decision has such a profound impact on a firm's strategy and performance. Yet the topic of succession often gets shoved aside by concerns that seem more pressing. No one pays attention until the CEO's departure is imminent-and by then it's too late to adequately vet and train a replacement. A.G. Lafley, in contrast, began pushing the directors at P&G to begin...Starting at €8.20
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Bringing Science to the Art of Strategy
Lafley, A.G.; Martin, Roger; Rivkin, Jan W.; Siggelkow, NicolajArticle HBS-R1209C-EStrategyMany managers feel doomed to trade off the futile rigor of ordinary strategic planning for the hit-or-miss creativity of the alternatives. In fact, the two can be reconciled to produce novel but realistic strategies. The key is to recognize that conventional strategic planning, for all its analysis, is not actually scientific--it lacks the careful generation and testing of hypotheses that are at the heart of the scientific method. The authors out...Starting at €8.20
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Cumulative Advantage
Lafley, A.G.; Martin, Roger; Gunther McGrath, Rita; Cook, Scott; Knudstorp, Jorgen Vig; Champion, DavidArticle HBS-R1701B-EStrategyWhy do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated," they believe they must continually update their business models, strategies, and communications toStarting at €8.20
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Playing to Win: 3. Where to Play
Lafley, A.G.; Martin, RogerBook Chapter HBS-7110BC-EStrategyPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Starting at €8.20
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Playing to Win: 7. Think Through Strategy
Lafley, A.G.; Martin, RogerBook Chapter HBS-7118BC-EStrategyPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Starting at €8.20
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Playing to Win: 8. Shorten Your Odds
Lafley, A.G.; Martin, RogerBook Chapter HBS-7120BC-EStrategyPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Starting at €8.20