HBSP (USA)
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Anne Riley: Laid Off (Spanish Version)
Sucher, Sandra J.; Andrews, PhillipCase HBS-616S16Leadership and People ManagementEste caso describe la experiencia de Anne Riley, analista de capital privado de 28 años, que fue despedido en 2008. El caso explora las emociones que siente en todo el proceso y cómo se manejó la experiencia.Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
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Fiat-Chrysler Alliance: Launching the Cinquecento in North America
Pisano, Gary P.; Andrews, Phillip; Di Fiore, AlessandroCase HBS-611037-ETo maximize their effectiveness, color cases should be printed in color. Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)-a very small, iconic Italian car that had strong sales in Europe-was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance with Chrysler, the American automaker Fiat acquired in April 2009. For Laura Soave, Chrysler Group's head of Fi...Starting at €8.20
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The London 2012 Olympic Games
Gourville, John T.; Bertini, MarcoCase HBS-510039-EMarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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The London 2012 Olympic Games, Teaching Note
Gourville, John T.; Bertini, MarcoTeaching Note HBS-511027-EMarketingTeaching Note for 510039.Starting at €0.00
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Haier: Taking a Chinese Company Global in 2011
Khanna, Tarun; Palepu, Krishna G.; Andrews, PhillipCase HBS-712408-EStrategyIn 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. This case describes Haier's rise over three decades, from a defunct refrigerator factory in China's Shandong province to an international player with $5.5 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe ...Starting at €8.20
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Vale: Global Expansion in the Challenging World of Mining (B)
Musacchio, Aldo; Khanna, Tarun; Reisen de Pinho, RicardoCase HBS-713012-EEconomicsSupplements the (A) case.Starting at €5.74