HBSP (USA)
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Introduction: Embracing Psychological Impasse
Butler, TimothyBook Chapter HBS-7566BC-ELeadership and People ManagementEven if you have the "perfect job," it is still possible to feel miserable and unfulfilled. The first step to fixing psychological impasse is realizing that you have a choice; you don't have to stay in a place that makes you unhappy. For those who choose to fully experience impasse life will prove more challenging and, at the same time, more authentic. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Facing Crisis: The Source of Psychological Impasse
Butler, TimothyBook Chapter HBS-7587BC-ELeadership and People ManagementYou can't overcome psychological impasse until you identify the source. To find that source, you must be willing to examine the feelings that come along with impasse, although that might be daunting. Once impasse is understood as a necessary crisis, it is possible to look at such tough times as opportunities to reclaim meaning in your daily life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Feeling Stuck and Doubting Ourselves: The Effect of the Past on Your Present Life
Butler, TimothyBook Chapter HBS-7588BC-ELeadership and People ManagementAs psychological impasse deepens, it brings with it unresolved issues from the past. Ghosts - your past self, the overbearing parent, etc. - that you pushed to the back of your mind rear up, causing you to doubt yourself and your path in life. This chapter includes an exercise to help you acknowledge these ghosts so that you can finally banish them. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Mapping Our Insights: Patterns in the Sand--Finding Your Motivation
Butler, TimothyBook Chapter HBS-7595BC-ELeadership and People ManagementIn order to overcome psychological impasse, you must understand the social motivators that operate most powerfully in your life. With the help of the author's Motivation Map, you will learn how to better understand yourself. By revealing the inner workings of your mind you can make more informed choices in both your personal and work life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Moving From Impasse to Action: How to Decide Which Path to Take
Butler, TimothyBook Chapter HBS-7596BC-ELeadership and People ManagementWhile experiencing psychological impasse, you may find yourself faced with many possible choices--choices that might deeply conflict with one another. This chapter outlines steps you can take to ensure that the choice you eventually make is the most fitting and beneficial one for you, along with exercises to make the process as smooth as possible. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Publicidad Google
Moon, Youngme; Chen, DavidCase HBS-509S26Knowledge and CommunicationA mediados de 2006, Google es el buscador número uno en los Estados Unidos con el 99% de los ingresos derivados de sus sencillos, los servicios de publicidad de sólo texto. Que está en camino para llevar en aproximadamente $ 9.5 mil millones en ingresos por publicidad en 2006, lo que la colocaría en cuarto lugar entre las empresas de medios estadounidenses en la venta de anuncios en total, por delante de gigantes como NBC Universal y Time Warner....Starting at €8.20
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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20