HBSP (USA)
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Apple Computer, 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S05StrategyApple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?Starting at €8.20
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Coke and Pepsi in 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S06StrategyExamines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, ene...Starting at €8.20
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iPhone vs. Teléfono Celular
Yoffie, David B.; Slind, MichaelCase HBS-708S35StrategyEl lanzamiento del iPhone de Apple marcó un nuevo capítulo fundamental en la historia de la música móvil (la unión de reproductores de música digital con teléfonos móviles). El iPhone combina un reproductor de música iPod, un teléfono celular, y un dispositivo de Internet móvil, junto con una cámara y otras características. Para septiembre de 2007, sólo 74 días después del lanzamiento en junio del iPhone, Apple y su socio operador de telefonía mó...Starting at €8.20
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TiVo 2007: DVR y mucho más
Yoffie, David B.; Slind, MichaelCase HBS-710S13StrategyTom Rogers, CEO de TiVo, había colocado múltiples apuestas estratégicas de su empresa. En septiembre de 2007, que la estrategia se debió a una prueba importante. TiVo era un fabricante de productos de grabadora de vídeo digital (DVR) y un distribuidor de la tecnología DVR. Rogers cree que las macro-tendencias en la industria del entretenimiento en casa - la convergencia de la televisión estándar con la entrega de contenido de vídeo a través de In...Starting at €8.20
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Developing the Sustainability Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-108S10StrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water treatment systems, want strong financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a mana...Starting at €8.20
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Driving Strategy with the Balanced Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-112S07Accounting and Controlshould cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
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Amanco: Developing the Sustainability Scorecard
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-107038-EStrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and coStarting at €8.20
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Vale: Global Expansion in the Challenging World of Mining (B)
Musacchio, Aldo; Khanna, Tarun; Reisen de Pinho, RicardoCase HBS-713012-EEconomicsSupplements the (A) case.Starting at €5.74