HBSP (USA)
-
Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
-
A Concise Guide to Macro Economics, Second Edition, Chapter 5, Fundamentals of GDP Accounting
Moss, David A.Book Chapter HBS-0017BC-EFinanceIn Chapter 5, Fundamentals of GDP Accounting (18 pages), the author considers the importance of and methods for measuring output. He presents the three basic approaches to measuring output: value added, income, and expenditure (and reviews the expenditure method in depth). He also examines the role of depreciation and looks briefly at gross national product (GNP). He explains adjustments to GDP that enable historical and cross-country comparisons...Starting at €8.20
-
A Concise Guide to Macro Economics, Second Edition, Chapter 6, Reading a Balance of Payments Statement
Moss, David A.Book Chapter HBS-0018BC-EFinanceChapter 6, Reading a Balance of Payments Statement (15 pages), defines the essential information in a balance of payments (BOP) statement. The author explores how to read and analyze a BOP and explains how to look for indicators of economic health. The chapter concludes with a short essay on how accounting rules are evolving at the International Monetary Fund (IMF).Starting at €8.20
-
A Concise Guide to Macro Economics, Second Edition, Conclusion, Putting the Pieces Together
Moss, David A.Book Chapter HBS-0020BC-EFinanceIn Conclusion, Putting the Pieces Together (10 pages), the author reviews the key concepts in his description of macroeconomics and summarizes the relationships between them. He explores the concept of macroeconomics as an inexact science that provides a baseline for analysis and cautions against the dangers of accepting macroeconomic theory as ironclad prediction. The chapter includes an epilogue on the financial crisis of 2007-2009.Starting at €8.20
-
The United States and Their Constitution--1763-92 (Spanish version)
Moss, David A.Case HBS-707S30Economics1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexander Hamilton as Secretary of the Treasury in the first Washington Administration (1789-1792). A complete version o...Starting at €8.20
-
The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
-
Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
-
Developing the Sustainability Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-108S10StrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water treatment systems, want strong financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a mana...Starting at €8.20
-
Driving Strategy with the Balanced Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-112S07Accounting and Controlshould cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
-
Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20