HBSP (USA)
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Natura Cosmeticos, S.A. (Spanish Version)
Eccles, Robert G.; Serafeim, George; Heffernan, JamesCase HBS-415S07Accounting and ControlRodolfo Guttilla, Director de Asuntos Corporativos de Natura Cosm ticos S.A. (Natura), preparado para una reunión con los principales interesados para discutir el futuro de la información integrada en Natura. Una compañía de cosméticos con una marca fuerte, robusto crecimiento en los mercados nacionales e internacionales, con elevados precios y los márgenes, Natura fue constantemente clasificada como uno de los lugares preferidos para trabajar ...Starting at €8.20
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Desarrollando la matriz de materialidad en Telefónica
Eccles, Robert G.; Serafeim, George; Cano Escoriaza, AsunCase HBS-416S09Leadership and People ManagementTelefónica, una de las compañías de telecomunicaciones más grandes del mundo y con sede en España, ha sido la emisión de un informe de sostenibilidad corporativa desde el año 2002. En su informe de sostenibilidad 2011, la compañía incluyó una "matriz de materialidad", y fue uno de sólo cinco de los 97 empresas en España que produjeron un informe de sostenibilidad de ese año. El caso describe el propósito de la matriz de materialidad, la forma en ...Starting at €8.20
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Developing the Sustainability Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-108S10StrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water treatment systems, want strong financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a mana...Starting at €8.20
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Driving Strategy with the Balanced Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-112S07Accounting and Controlshould cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Debería quedarme o irme (A)
Groysberg, Boris; Serafeim, George; Lin, Eric; Abrahams, RobinCase HBS-118S11Accounting and ControlFinanciera Alexi ejecutivo está considerando un cambio de trabajo. Será su asociación a largo hace con una empresa actualmente envuelto en un escándalo herido sus posibilidades en el mercado laboral? En el caso (A), Alexi y consultor ejecutivo de búsqueda Marguerite estrategias acerca de las oportunidades de carrera.Starting at €8.20
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Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
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Short-Termism: Don't Blame Investors
Brochet, Francois; Serafeim, George; Loumioti, MariaArticle HBS-F1206C-EExecutives often complain that investors' obsession with short-term returns forces them to make decisions that are bad in the long term. New research shows that it works both ways: Companies with a short-term orientation attract investors interested in short-term time frames.Starting at €8.20
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White-Collar Crime
Healy, Paul M.; Serafeim, George; Soltes, Eugene; Osmundsen, Erik; White, Mary JoArticle HBS-R1904B-EDespite efforts to crack down on illegal activity, crimes like fraud, bribery, embezzlement, and money laundering are rampant in corporations. What steps can leaders take to fix this growing problem? In "How to Scandal-Proof Your Company," HBS professors Paul Healy and George Serafeim argue that the cause of misconduct is not ineffective regulations or compliance systems. It's weak leadership and flawed corporate cultures, their research shows. C...Starting at €8.20
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Amanco: Developing the Sustainability Scorecard
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-107038-EStrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and coStarting at €8.20