HBSP (USA)
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Developing the Sustainability Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-108S10StrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water treatment systems, want strong financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a mana...Starting at €8.20
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Driving Strategy with the Balanced Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-112S07Accounting and Controlshould cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
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Experts Are More Persuasive When They're Less Certain (Spanish version)
Tormala, Zakary; Berinato, ScottArticle HBS-F1103DA new study by Zakary Tormala of Stanford Business School looks at how the certainty of a person's opinion affects his ability to influence others. A lot depends on whether the opinion is from an expert or an amateur. The surprising finding: Experts are more persuasive when they express uncertainty, but amateurs are more compelling when they express confidence.Starting at €8.20
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"You Have to Lead from Everywhere"
Allen, Thad; Berinato, ScottArticle HBS-R1011D-ELeadership and People ManagementWhen responding to a complex, fast-moving crisis, leaders must constantly adapt their mental models and create a "unity of effort," argues Allen, a retired U.S. Coast Guard admiral and the national incident commander for the Deepwater Horizon oil spill. That's a much bigger management challenge than approaching the job as a military operation and drawing on unity of command, and it can require nuanced and creative strategies, such as deciding to ...Starting at €8.20
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If You Want to Motivate Someone, Shut Up Already
Irwin, Brandon; Berinato, ScottArticle HBS-F1307D-EEveryone gets better with a little coaching. But new research from a professor at Kansas State shows that silent coaches get significantly greater improvements than coaches who spout constant encouragement.Starting at €8.20
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Cooks Make Tastier Food When They Can See Their Customers
Buell, Ryan W.; Kim, Tami; Tsay, Chia-Jung; Berinato, ScottArticle HBS-F1411B-ELeadership and People ManagementThe unexpected benefits of increasing transparency between employees and customers.Starting at €8.20
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Putting Yourself in the Customer's Shoes Doesn't Work
Hattula, Johannes; Berinato, ScottArticle HBS-F1503B-EMarketingA new series of experiments reveals that empathy tends to make marketers more egocentric.Starting at €8.20
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Corporate Wellness Programs Make Us Unwell
Spicer, Andre; Berinato, ScottArticle HBS-F1505B-EHas our obsession with health gone too far? A researcher explains why efforts to encourage employees to meet the new ideal of fitness may backfire.Starting at €8.20