HBSP (USA)
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Un nuevo deseo de ganar
McGinn, DanielArticle HBS-R1009LLeadership and People ManagementEn 2004, Rick Hendrick, dueño de la Operación de las carreras de NASCAR Hendrick Motorsports, perdió gran parte de su equipo de gestión en un accidente aéreo. Entre los muertos estaba su hermano y su único hijo, Ricky, quien Hendrick había estado preparando para hacerse cargo del negocio. Sin embargo, este accidente devastador inspirara a todos en la compañía a luchar con más fuerza, y transformaría Hendrick en un líder sabio.Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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The Morrison Company (Spanish version)
Wheelwright, Steven C.; Myers, Paul S.Case HBS-413S16Service and Operations ManagementThe Morrison Company develops and manufactures radio frequency identification tags (RFID) known as "smart labels" for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the past year and production levels have had to increase to meet monthly and quarterly shipping targets. However, the increase has exacerbated existing manufacturing problems and has...Starting at €8.20
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Vale: Global Expansion in the Challenging World of Mining (B)
Musacchio, Aldo; Khanna, Tarun; Reisen de Pinho, RicardoCase HBS-713012-EEconomicsSupplements the (A) case.Starting at €5.74
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Cosan: Thinking Outside the Barrel
Reinhardt, Forest L.; Maurer, Noel; Reisen de Pinho, RicardoCase HBS-710017-EEconomicsThe Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world, and the largest sugar and ethanol producer in Brazil; it is also the world's largest exporter of ethanol for vehicle fuels. Rubens Ometto, Cosan's CEO, has staked out a leading position in the Brazilian ethanol and sugar i...Starting at €8.20
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Developing the Sustainability Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-108S10StrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water treatment systems, want strong financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a mana...Starting at €8.20
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Driving Strategy with the Balanced Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-112S07Accounting and Controlshould cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
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Changing Gender on the Job
McGinn, DanielArticle HBS-R1011M-ELeadership and People ManagementMichael Wallent, twice married and the father of three, had been working at Microsoft for more than 11 years when he decided-with the full support of his wife-to transition to living as a woman. Rejecting the standard approach at big companies, whereby the HR department announces a transgendering (often at a meeting from which the affected employee is absent), Wallent chose to inform his superiors and his direct reports himself. He also urged the...Starting at €8.20
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Battling Back from Betrayal
McGinn, DanielArticle HBS-R1012M-ELeadership and People ManagementStephen Greer's Hong Kong-based scrap-metal-recycling company, Hartwell Pacific, was enjoying a period of fantastic growth in the late 1990s: Within 18 months, the firm grew from two employees to 200 and opened locations in seven countries. But Greer's experience offers a vivid illustration of what can go wrong when an entrepreneur ambitiously expands without understanding that emerging markets operate by very different rules. Greer didn't realiz...Starting at €8.20