HBSP (USA)
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One Company's Experience with AR (Spanish version)
Jouret, Guido; Morse, GardinerArticle HBS-S17064Information TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Tata Nano - The People's Car (Spanish version)
Palepu, Krishna G.; Anand, Bharat N.; Tahilyani, RachnaCase HBS-711S33StrategyThe case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors into the Nano Project. The case raises questions around breaking the price - quality barrier and changing existing internal processes to accommodate revolutionar...Starting at €8.20
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How Presidents Persuade (Spanish version)
Gergen, David; Morse, GardinerArticle HBS-F0301DLeadership and People ManagementDavid Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.Starting at €8.20
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Filling Big Shoes at Adobe (Spanish version)
Chizen, Bruce; Morse, GardinerArticle HBS-F0303CLeadership and People ManagementWhen Bruce Chizen took over as president and CEO from Adobe's legendary founders in 2000, he knew he had to confront the skeptics who doubted he had the technological grounding to lead the company. In this interview, Chizen describes how he won converts by acknowledging his shortcomings and discusses the leadership lessons he learned along the way.Starting at €8.20
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Set Up to Fail: Economist Paul Ormerod on Strategy and Extinction
Ormerod, Paul; Morse, GardinerArticle HBS-F0706G-EStrategyMost organizations bend over backward to avoid failure. They shouldn't, says economist Paul Ormerod. History shows that failure and success are inherently random, so firms should innovate and adapt.Starting at €8.20
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Historian Geoffrey Jones on why knowledge stays put
Jones, Geoffrey G.; Morse, GardinerArticle HBS-F0807H-EStrategyA business historian reminds us that since the nineteenth century, predictions about globalization have been reliably wrong. Despite technology for the fast diffusion of knowledge, information-like wealth-seems to be concentrating even further.Starting at €8.20
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Innovating a Classic at Airstream (Spanish version)
Riegel, Dicky; Morse, GardinerArticle HBS-F0310CStrategyAirstream's ability to innovate and grow depends on balancing longtime owners' expectations with new buyers' desires. In this conversation, president and CEO Dicky Riegel speaks about making sure that the more the iconic, egg-shaped aluminum trailers change, the more they remain the same.Starting at €8.20
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Executive Psychopaths (Spanish version)
Morse, GardinerArticle HBS-F0410DLeadership and People ManagementThey're in your organization--and they're easy to mistake for high potentials. But psychologists Robert Hare and Paul Babiak are readying a test to flush them out.Starting at €8.20
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When Stability Breeds Instability (Spanish version)
Morse, GardinerArticle HBS-F0512KLeadership and People ManagementLow turnover--typically a sign of organizational health--seems to increase a company's vulnerability to the effects of losing social capital.Starting at €8.20