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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Technical Note
Web Analytics: Demystifying Performance Marketing
Collection: IESE (España)Ref.: MN-406-EPublished: Dec 1, 2020Format: PDFPages: 14Language: English - Case
U.S. Universities and Technology Transfer
Collection: HBSP (USA)Ref.: HBS-812016-EPublished: Aug 17, 2011Reviewed: Sep 19, 2011Format: PDFPages: 33Language: English - Case
Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Collection: HBSP (USA)Ref.: HBS-810066-EPublished: Nov 6, 2009Reviewed: Mar 8, 2010Format: PDFPages: 8Language: English - Case
Syndexa and Technology Transfer at Harvard University
Collection: HBSP (USA)Ref.: HBS-808073-EPublished: Sep 10, 2007Reviewed: May 28, 2009Format: PDFPages: 19Language: English