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El dilema de una expatriada
Groysberg, Boris; Nohria, Nitin; Herman, KerryArticle HBS-R1111MLeadership and People ManagementCuando Ana Lobato fue trasladado de operaciones brasileñas Streuvels Chemicals a la sede de Bruselas de la compañía, estaba deseosa de aplicar su considerable experiencia en esta misión en el extranjero y para exponer a sus hijos a otra cultura. Su marido, Oswald, un médico, parecía para la aventura. Sin embargo, poco más de un año después de su llegada a Bruselas, Oswald es cada vez más infeliz. Él no es capaz de ejercer la medicina en Bélgica, ...Starting at €8.20
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The Expat Dilemma (Commentary for HBR Case Study)
Groysberg, Boris; Nohria, Nitin; Herman, KerryArticle HBS-R1111Z-ELeadership and People ManagementWhen Ana Lobato was transferred from Streuvels Chemicals' Brazilian operations to the company's Brussels headquarters, she was eager to apply her considerable expertise in this foreign assignment and to expose her children to another culture. Her husband, Oswald, a doctor, seemed up for the adventure. But just over a year after their arrival in Brussels, Oswald is increasingly unhappy. He is not able to practice medicine in Belgium, and the resea...Starting at €8.20
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When the Twitterverse Turns on You (HBR Case Study and Commentary)
Seijts, JanaArticle HBS-R1403L-EMarketingCanadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip tickets to any of the airline's destinations. The head of public relations conceived the campaign in an attempt to improve the airline's tarnished reputation. But within the first 24 hours of the contest, unhappy customers have hijacked the hashtag and are using it to air their complaints about ...Starting at €8.20
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When the Twitterverse Turns on You (Commentary for HBR Case Study)
Seijts, JanaArticle HBS-R1403Z-EMarketingCanadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip tickets to any of the airline's destinations. The head of public relations conceived the campaign in an attempt to improve the airline's tarnished reputation. But within the first 24 hours of the contest, unhappy customers have hijacked the hashtag and are using it to air their complaints about ...Starting at €8.20
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Who Should Take the Fall? (HBR Case Study and Commentary)
Seijts, JanaArticle HBS-R1507L-EStrategyWhen a mobile-payment company is hacked, business slips. The board believes that having someone publicly take the fall will stabilize the situation, but the CEO feels that no one is really to blame. Should he offer to resign himself? Expert commentary comes from Cary Horenfeldt of MasterCard, Asia Pacific, and Kanina Blanchard of Opportunity Creation, a consultancy that focuses on crisis and issues management. This HBR Case Study includes both t...Starting at €8.20
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The Expat Dilemma (HBR Case Study and Commentary)
Groysberg, Boris; Nohria, Nitin; Herman, KerryArticle HBS-R1111M-ELeadership and People ManagementWhen Ana Lobato was transferred from Streuvels Chemicals' Brazilian operations to the company's Brussels headquarters, she was eager to apply her considerable expertise in this foreign assignment and to expose her children to another culture. Her husband, Oswald, a doctor, seemed up for the adventure. But just over a year after their arrival in Brussels, Oswald is increasingly unhappy. He is not able to practice medicine in Belgium, and the resea...Starting at €8.20
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Who Should Take the Fall (HBR Case Study)
Seijts, JanaArticle HBS-R1507X-EStrategyWhen a mobile-payment company is hacked, business slips. The board believes that having someone publicly take the fall will stabilize the situation, but the CEO feels that no one is really to blame. Should he offer to resign himself? Expert commentary comes from Cary Horenfeldt of MasterCard, Asia Pacific, and Kanina Blanchard of Opportunity Creation, a consultancy that focuses on crisis and issues management. For teaching purposes, this is the ...Starting at €8.20
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Who Should Take the Fall (Commentary for HBR Case Study)
Seijts, JanaArticle HBS-R1507Z-EStrategyWhen a mobile-payment company is hacked, business slips. The board believes that having someone publicly take the fall will stabilize the situation, but the CEO feels that no one is really to blame. Should he offer to resign himself? Expert commentary comes from Cary Horenfeldt of MasterCard, Asia Pacific, and Kanina Blanchard of Opportunity Creation, a consultancy that focuses on crisis and issues management. For teaching purposes, this is the ...Starting at €8.20
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The Expat Dilemma (HBR Case Study)
Groysberg, Boris; Nohria, Nitin; Herman, KerryArticle HBS-R1111X-ELeadership and People ManagementWhen Ana Lobato was transferred from Streuvels Chemicals' Brazilian operations to the company's Brussels headquarters, she was eager to apply her considerable expertise in this foreign assignment and to expose her children to another culture. Her husband, Oswald, a doctor, seemed up for the adventure. But just over a year after their arrival in Brussels, Oswald is increasingly unhappy. He is not able to practice medicine in Belgium, and the resea...Starting at €8.20
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When the Twitterverse Turns on You (HBR Case Study)
Seijts, JanaArticle HBS-R1403X-EMarketingCanadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip tickets to any of the airline's destinations. The head of public relations conceived the campaign in an attempt to improve the airline's tarnished reputation. But within the first 24 hours of the contest, unhappy customers have hijacked the hashtag and are using it to air their complaints about ...Starting at €8.20