INCAE (Costa Rica - Nicaragua)
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Florex
Daley, Sanola A.; Pratt, LawrenceCase INCAE-30654-ECorporate GovernanceCarlos Araya and his wife Silvia Chaves ran a cleaning services company in San Ramón, Costa Rica. The company employed approximately 400 persons who were contracted to carry out cleaning services nation-wide. Due to concern for the health and environmental effects of the chemicals being utilized in their cleaning products, an sought environmentally friendly "green" products. Faced with a dearth of options and un-interested local manufacturers, th...Starting at €8.20
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Flores del Este Case (B)
Metzger, MichaelCase INCAE-31202_E-EMarketingOn march 2006 Lorena and Victor Hugo Delgado and owners of Flores del Este, a small family owned flower shop in San José, Costa Rica, was reviewing the results of their first foray into the internet and online sales with Paul Fervoy, General Manager of Internexo, a web development company. Four months earlier they had launched the website and they now had to review the online data to determine how to make the most of their online presence. Neithe...Starting at €5.74