Stanford Graduate School of Business (USA)
-
Atmel: Igniting the B2c in B2B
Shiv, B; Hoyt, DCase SGSB-M360-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €8.20
-
Wastewater Recycling: Public Relations for a Controversial Technology - Teaching note
Shotts, K; , Jhina, A; Hoyt, DTeaching Note SGSB-P73TN-EEconomicsA reliable, safe, supply of drinking water is essential to the survival of communities. In many places the water supply is under stress—a condition that is expected to get progressively more challenging in the future. There are several ways that municipalities can improve their drinking water supply, including conservation, purchases from external suppliers, desalination, and recycling. Recycling wastewater into potable water is attractive in ...Starting at €0.00
-
Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
-
Beneficial State Bank (A): Organization and Measurement of Social Impact
Maureen McNichols, Jaclyn ForoughiCase SGSB-SI134A-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn November 2004, as presidential hopeful John Kerry conceded the presidential race to George W. Bush, husband and wife team and Democratic supporters Tom Steyer (MBA ’83) and Kat Taylor (JD/MBA ’86) found themselves at an impasse in their political endeavors. The lost presidential bid was not only disappointing but left the couple seeking out new avenues to benefit from their time, passion, and energy. For Taylor, the idea of a beneficial ban...Starting at €8.20
-
Beneficial State Bank (A): Organization and Measurement of Social Impact - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-SI134ATN-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn November 2004, as presidential hopeful John Kerry conceded the presidential race to George W. Bush, husband and wife team and Democratic supporters Tom Steyer (MBA ’83) and Kat Taylor (JD/MBA ’86) found themselves at an impasse in their political endeavors. The lost presidential bid was not only disappointing but left the couple seeking out new avenues to benefit from their time, passion, and energy. For Taylor, the idea of a beneficial ban...Starting at €0.00
-
Exercise 1: Business Characteristics and Financial Statement Relationships
Maureen McNichols, Jaclyn ForoughiCase SGSB-A211-EAccounting and ControlEffective financial statement analysis requires an understanding of a firm’s economic characteristics. The relations between various financial statement items provide evidence of many of these economic characteristics. This case presents the “common-size” condensed annual (2012) balance sheet and income statements for five firms in the Software and Services industry, a subset of the Information Technology sector, and four firms in the Retailing...Starting at €8.20
-
Exercise 1: Business Characteristics and Financial Statement Relationships - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-A211TN-EAccounting and ControlEffective financial statement analysis requires an understanding of a firm’s economic characteristics. The relations between various financial statement items provide evidence of many of these economic characteristics. This case presents the “common-size” condensed annual (2012) balance sheet and income statements for five firms in the Software and Services industry, a subset of the Information Technology sector, and four firms in the Retailing...Starting at €0.00
-
Exercise 2: Industry Characteristics and the Statement of Cash Flows
Maureen McNichols, Jaclyn ForoughiCase SGSB-A212-EAccounting and ControlDifferent industries present different trends in cash flows. At the same time, firms within the same industry but at different stages of the firm or product life cycle will have significantly different breakdowns for each section of the cash flow statement. This case presents common-size statements of cash flows for 10 firms in various industries. All amounts in the common-size statements of cash flows are expressed as a percentage of cash ...Starting at €8.20
-
Exercise 2: Industry Characteristics and the Statement of Cash Flows - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-A212TN-EAccounting and ControlDifferent industries present different trends in cash flows. At the same time, firms within the same industry but at different stages of the firm or product life cycle will have significantly different breakdowns for each section of the cash flow statement. This case presents common-size statements of cash flows for 10 firms in various industries. All amounts in the common-size statements of cash flows are expressed as a percentage of cash ...Starting at €0.00
-
Exercise 3: Earnings Management and the Financial Statement
Maureen McNichols, Jaclyn ForoughiCase SGSB-A213-EAccounting and ControlEffective financial statement analysis allows for the identification of lower quality earnings and potential earnings management. This case contains two separate cases within the Management Services and Information Technology Services industries. Each case presents a series of clues along with originally reported common-size financial statements and selected notes compiled from the financial statements for two competing firms in these two indus...Starting at €8.20