Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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FedEx and Pension Accounting
Blankespoor, E; ForoughiJCase SGSB-A222-EAccounting and ControlSusan Barney, chief financial officer of Parcel Expeditors (Parcel), a thriving same-day package delivery company headquartered in the United States, had to make some decisions. The management of Parcel was planning to take the company public in the coming year but they had yet to determine the accounting for certain pension plan costs. The most important goal for management was to provide investors with useful information for their decision ma...Starting at €8.20