Default Category
-
Mesosphere: Creating Lasting Value on Top of Open Source Software - Teaching note
Siegel, R; Kissick, RTeaching Note SGSB-E600TN-EEntrepreneurship“Mesosphere: Creating Lasting Value on Top of Open Source Software” explores the challenges associated with building a company on top of open source software. In 2013, Florian Leibert, Ben Hindman, and Tobias Knaup founded Mesosphere. By combining proprietary software products with an open source software called Apache Mesos, Mesosphere developed a single platform called the datacenter operating system (DC/OS). With the DC/OS, companies could ...Starting at €0.00
-
Stripe: Increasing the GDP of the Internet - Teaching Note
Siegel, R; Kissick, RTeaching Note SGSB-E601TN-EEntrepreneurshipIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Starting at €0.00
-
Live Ramp (A)
Siegel, R; Saucedo, MCase SGSB-E622A-EEntrepreneurshipThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Starting at €8.20
-
Pear VC - Teaching Note
Siegel, R; Kissick, RTeaching Note SGSB-E630TN-EEntrepreneurshipIn 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed; and 3) Series A. The duo had known each other for well over a decade before creating Pear VC. And while they have very different backgrounds—Hershenson had founded several companies after receiving her PhD in electrical engineering, whi...Starting at €0.00
-
TTTech in 2017: When Market and Technology Trends Align with Company Capabilities
Siegel, R; Kissick, RCase SGSB-E635-EEntrepreneurship“TTTech in 2017: When Market and Technology Trends Align with Company Capabilities” examines the Austrian technology company TTTech. A global leader in robust networked safety controls, TTTech developed hardware and software solutions that improved the safety and reliability of embedded electronic systems across a variety of industries, including automotive, manufacturing/industrial, aerospace, energy, and off-highway machinery. In 2017, cofoun...Starting at €8.20
-
Daimler: Reinventing Mobility
Siegel, R; Orleans, ACase SGSB-E642-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €8.20
-
Daimler: Reinventing Mobility - Teaching note
Siegel, R; Orleans, ATeaching Note SGSB-E642TN-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €0.00
-
Invitrogen (A)
Burgelman, R; Siegel, R; Lee, RCase SGSB-SM209A-EStrategyFounded in 1987, Invitrogen was one of the largest catalog life science companies in the industry. Its customers came from academic research, biotechnology and pharmaceutical companies and government laboratories. Scientists viewed Invitrogen as a one-stop shop for all major molecular biology, biochemistry and cell culture reagent products, with prices ranging from a hundred dollars to a few thousand dollars.Starting at €8.20
-
Invitrogen/Life Technologies (B)
Burgelman, R; Siegel, R; Lee, RCase SGSB-SM209B-EStrategyOn June 12, 2008, Invitrogen and Applied Biosystems announced plans to merge. The combined company was to be renamed Life Technologies (NASDAQ: LIFE). Invitrogen offered to acquire Applied Biosystems for $6.7 billion in cash and stock. AB shareholders would receive $38 per share in cash and stock, representing a 17 percent premium over the share’s closing price on Wednesday, June 11, 2008.Starting at €5.74
-
Waste Management's Organic Growth Group
Burgelman, R; Siegel, R; Uribe, TCase SGSB-SM210-EStrategyIt was 2005 and David Steiner, CEO of Waste Management (WM), had just received a report from an internal advisory panel created some months before to assess the future of the waste management industry and propose how the company’s strategy should be adapted. The core of this report was the recommendation to create a special unit within the company, chartered with the central purpose of identifying ways to extract value from waste through new and ...Starting at €8.20