Stanford Graduate School of Business (USA)
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Evenbrite: Market Sizing, Competitive Analysis, and Fundraising - Teaching Note
Levav, J; Rauh, J; Luther, JTeaching Note SGSB-E510TN-EEntrepreneurship“Raise money when times are good.” Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a masterful fundraiser. Since founding the online event and ticketing service Eventbrite in 2006, Kevin, his wife Julia, and co-founder Renaud Visage had raised $80 million over six rounds of financing. Now, the Hartzes and Visage had before them an offer from Tiger Global Management and T. Rowe P...Starting at €0.00
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Minted in 2017: Designing a Profitable Brand
Siegel, R; Kuyel, SCase SGSB-SM275-EStrategyMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Sociable Labs (A)
Siegelman, RL; Han, ACase SGSB-E435A-EEntrepreneurshipSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Starting at €8.20
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Sociable Labs (A) - (C) - Teaching note
Siegelman, RL; Han, ATeaching Note SGSB-E435A-CTN-EEntrepreneurshipSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Starting at €0.00
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Sociable Labs (C)
Siegelman, RL; Han, ACase SGSB-E435C-EEntrepreneurshipSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Starting at €5.74
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Votizen (A)
Siegelman, RL; Han, ACase SGSB-E436A-EEntrepreneurship“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a new form of civic participation that will profoundly change our world for the better.” David Binetti, Founder and CEO, Votizen This case series outlines the business formation of Votizen. Founder...Starting at €8.20
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Waze: Product Evolution and Fundraising
Levav, J; Luther, JCase SGSB-E500-EEntrepreneurshipWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Starting at €8.20
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Waze: Product Evolution and Fundraising - Teaching Note
Levav, J; Luther, JTeaching Note SGSB-E500TN-EEntrepreneurshipWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Starting at €0.00
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Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business
Burgelman, R; Siegel, R; Kuyel, SCase SGSB-E530-EEntrepreneurshipMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Sociable Labs (B)
Siegelman, RL; Han, ACase SGSB-E435B-EEntrepreneurshipSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Starting at €5.74