Stanford Graduate School of Business (USA)
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A Note on Getting the Most Out of Your Board Meetings
Dodson, D; Pohlmeyer, SCase SGSB-E631-EEntrepreneurshipIn your first year as chief executive officer (CEO), you will encounter a host of management challenges and opportunities—all of which can be navigated more skillfully if you can tap into the insights and perspectives of a handful of seasoned operators and investors. For this reason, your board can have a significant impact on the company’s performance. Unfortunately, CEOs often get far less value out of their boards in the first few years than...Starting at €8.20
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The Rise of AmorePacific
Barnett, William; Rhee, Mooweon; Shin, DongyubCase SGSB-SM274-EStrategyIn 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of “Harmony and Balance” and other philosophies that traced their roots in Eastern philosophy. AP’s view of yin and yang, for instance, was integral to the company’s approach to R&D. The case also looks at ...Starting at €8.20
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The Rise of Apple
Barnett, William; Schifrin, DebraCase SGSB-SM260-EStrategyBetween 2000 and 2016 Apple introduced a number of new products and services that dramatically expanded the company’s scope well beyond its traditional market position in computers. Over that period, the direction of the company changed and evolved almost as dramatically. This note summarizes the major events along the way and how the Apple leadership spoke of these changes. Apple’s new products and services included the launches of iTunes, the i...Starting at €8.20
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Hyundai Motor Group: Fast Follower to Game Changer
Barnett, William; Rhee, Mooweon; Kim, Jae-GuCase SGSB-SM364-EStrategyIn 2022, Hyundai Motor Group had become the world’s third-largest automaker by sales volume. Under Executive Chair Euisun Chung’s leadership, HMG was shaping its vision as a “game changer” in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai’s strategies to pivot beyond the “fast follower” mission that had guided i...Starting at €8.20
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Branch Metrics: "Failing" into the Idea
Mandelbaum, F; Pohlmeyer, SCase SGSB-E586-EEntrepreneurshipThis case explores the Branch Metrics’ cofounders’ early days as a team and their pursuit of a viable idea for their startup. The three original cofounders, who met in business school, transformed their business concept entirely several times before finding the idea for Branch Metrics. Starting with a fitness collar for dogs, then starting over with developing a mobile application for low-cost, high-quality photobooks, and ultimately developing a...Starting at €8.20
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2016 Search Fund Study: Selected Observations
Kelly, P; Dodson, D; Grousheck, IH; Pohlmeyer, S; Rosenthal, SCase SGSB-E605-EEntrepreneurshipSince 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into all known search funds. The studies aggregate the characteristics of search funds, present their principals’ backgrounds, and evaluate the investment returns generated by first-time search funds to their origina...Starting at €8.20
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The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest
Zenioa S; Burns L; Denend LCase SGSB-OIT105-EInformation Technologies, Service and Operations ManagementAs of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to physicians that are worth more than $10 and then starting in 2013 to report those that exceed a total of $100 per year to any given doctor. While a majority of doctors, academic medical centers, and pharmaceutical and device companies generally support the principle of greater transparency when it comes to phys...Starting at €8.20
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Innovium 2018
Barnett, William; Salama, Morgan; Johnson, ChristyCase SGSB-SM306-EStrategyInnovium has been focusing on disrupting an entrenched space . After getting product market fit the company wrestles with how to scale up, how to build a strong culture and how to raise more funds.Starting at €8.20
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SK's Double Bottom Line: Challenges and Way Forward
Jang, Yong Suk; Rhee, Mooweon; Chey, Tae-won; Barnett, WilliamCase SGSB-SM324-EStrategySK Group, one of Korea’s largest conglomerates, announced its Double Bottom Line (DBL) initiative in 2018. In January 2019, Chairman Tae-won Chey unveiled the company’s pledge not only to monitor and report SK’s social value, but also see social value account for 50 percent of the company’s key performance indicators. This case study follows SK’s shift to DBL management and efforts to place social value at the core of its business model. Social...Starting at €8.20
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Mercado Libre (Spanish Version)
Barnett, William; Mekikian, GaryCase SGSB-IB105SPMarketingA medida que se acercaba 2013, Marcos Galperin y su equipo de altos ejecutivos de MercadoLibre se reunieron para celebrar el impresionante crecimiento de su empresa y contemplar los desafíos que se avecinan. Desde que comenzó la compañía con sus compañeros de clase de la Stanford Business School en 1999, Marcos había transformado la compañía de un sitio de subastas en Internet similar a eBay, al mercado en línea líder de América Latina único por ...Starting at €8.20