Stanford Graduate School of Business (USA)
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23andMe: A Virtuous Loop
Siegel, Robert; Conn, JeffreyCase SGSB-E688-EEntrepreneurshipThis case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.Starting at €8.20
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Blue River Technology (B)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480B-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €5.74
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Clinova: Diagnose and Decide
Foster, George; Conn, JeffreyCase SGSB-E699-EEntrepreneurshipThis case provides an overview of the founding and scaling story of British health and wellness company Clinova. The case outlines the fledgling company’s early marketing successes signing up-and-coming athletes and sports franchises, as well as the difficult capital allocation, strategic and structural decisions Clinova’s founders Arsalan Karim and Charles Ebubedike must make between scaling their consumer product lines or building their illness...Starting at €8.20
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Blue River Technology (A)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480A-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €8.20
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Blue River Technology (A) and (B) - Teaching note
Leslie M; Siegelman R; Kiessig ATeaching Note SGSB-E480BTN-EEntrepreneurshipTeaching note for cases E480Starting at €0.00
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Veritas Software
Holloway, C; , Morgridge, J; , Mukherjee, PCase SGSB-E69-EEntrepreneurshipThis case offers an overview of Veritas Software’s history, beginning with the initial company, Tolerant Systems. It discusses the troubles Tolerant ran into and introduces the changes the company went through when it became a restart led by Mark Leslie. It touches on hiring and training a new sales force, striking new OEM partnerships, revisiting key partnerships and contracts, including a large one with AT&T, and accomplishing its goals on a sh...Starting at €8.20
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Autodesk in 2018: A Focused Future
Siegel, Robert; Burgelman, Robert; Conn, JeffreyCase SGSB-SM310-EStrategyThe purpose of this case is to look at Autodesk’s cultural, organizational and technological challenges as the company undergoes a recent leadership transition. The case examines the strategic agenda enacted under Autodesk CEO Andrew Anagnost: the company’s shift to a subscription business model, the digitization of the company’s internal technology infrastructure and shift to cloud computing, and the disruptive convergence of the company’s cons...Starting at €8.20
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Mines (A): Searching for the Right Nail
Reiss, Peter; Conn, JeffreyCase SGSB-E-661-EEntrepreneurshipThis case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could target to solve business problems using its proprietary cloud-based data platform. Students will be confronted with numerous entrepreneurial issues including founder partnership, fundraising, initial industr...Starting at €8.20
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Veritas Software - Teaching Note
Holloway, C; , Morgridge, J; , Mukherjee, PTeaching Note SGSB-E69TN-EEntrepreneurshipThis case offers an overview of Veritas Software’s history, beginning with the initial company, Tolerant Systems. It discusses the troubles Tolerant ran into and introduces the changes the company went through when it became a restart led by Mark Leslie. It touches on hiring and training a new sales force, striking new OEM partnerships, revisiting key partnerships and contracts, including a large one with AT&T, and accomplishing its goals on a sh...Starting at €0.00
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Smitten Ice Cream: Serving Joy
Saloner, Garth; Ellis, Jim; Conn, JeffreyCase SGSB-E-663-EEntrepreneurshipThis case examines the founding story California ice cream chain Smitten Ice Cream and CEO and Founder Robyn Sue Fisher, who invented a liquid nitrogen-fueled ice cream machine which mixes the world’s smoothest ice cream. Students will be confronted with numerous common entrepreneurial issues including prototyping, dealing with failure, discovering product-market fit, hiring, financing, and scaling organizations.Starting at €8.20