Stanford Graduate School of Business (USA)
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Branch Metrics: "Failing" into the Idea
Mandelbaum, F; Pohlmeyer, SCase SGSB-E586-EEntrepreneurshipThis case explores the Branch Metrics’ cofounders’ early days as a team and their pursuit of a viable idea for their startup. The three original cofounders, who met in business school, transformed their business concept entirely several times before finding the idea for Branch Metrics. Starting with a fitness collar for dogs, then starting over with developing a mobile application for low-cost, high-quality photobooks, and ultimately developing a...Starting at €8.20
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San Leon Energy: Hydraulic Fracturing in Poland
Rice, C; Zagart, A; Myers, ACase SGSB-IB101-EThis case explores how to manage the political risks of using a controversial energy extraction technology in the European Union. San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To reach these reserves, San Leon needed to use a technique called hydraulic fracturing (“fracking”). Pioneered in the United States during the early 2000s, fracking involved pumping a mixture of water...Starting at €8.20
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The Decision
Parker, G; Rappaport, A; Foroughi, JCase SGSB-F310-ELeadership and People ManagementSarah would soon graduate from Stanford GSB, and had received entry-level job offers from a number of wealth management firms. A tech-savvy Millennial, she wanted a career that would provide both intellectual challenges and a healthy work/life balance. She had five job lucrative offers to evaluate, and needed to weigh her options carefully. This case describes a hypothetical scenario of a student deciding which wealth management firm is the b...Starting at €8.20