Stanford Graduate School of Business (USA)
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JetBlue Technology Ventures: Bringing External Innovation In House
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E660-EEntrepreneurshipSince its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation by setting up a corporate venture capital arm. Led by Bonny Simi, a long-time JetBlue executive, commercial airline pilot, former U.S. Olympian, and Stanford alumna, JetBlue Technology Ventures (JTV) seeks to bring external innovation in ho...Starting at €8.20
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BloomThat: Navigating the Ups and Downs of a Silicon Valley Start-up
Bernstein, Shai; Siegel, Robert E.; Golden, Joseph N.Case SGSB-E685-EEntrepreneurshipDavid Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral delivery. They launched BloomThat, an on-demand service that made sending flowers as easy as sending a text message and gained initial traction over Valentine’s Day in 2013. On the back of this success, the team was accep...Starting at €8.20
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IFC Asset Management Company: Mobilizing Capital for Development
Meehan, B; Gara, ACase SGSB-F313-EFinanceThis case explores the International Finance Corporation’s (IFC) creative and effective use of the private equity business model as a tool to mobilize financing for economic development around the world. In its bid to provide more capital for private sector investment in developing countries, IFC played a key role in the emergence of the private equity industry in these markets through its funds’ investments and, later, created its own third-part...Starting at €8.20
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Ashoka: Innovators for the Public
Meehan, B; Levenson, Keohane, GCase SGSB-SM203-EStrategySince its founding in 1980, Ashoka: Innovators for the Public had supported the work of over 3,000 of the world’s most visionary social entrepreneurs; men and women who, in Ashoka founder Bill Drayton’s words, are tireless pioneers of “system-changing solutions that advance the world’s most urgent social problems.” Through these efforts, Ashoka was also widely credited with building the larger field of social entrepreneurship. And yet, just at t...Starting at €8.20
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An Overview of Corporate Venture Capital
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E692-EEntrepreneurshipThis note examines the corporate venture capital (CVC) industry, which has played an increasingly large role in the global innovation ecosystem, especially in Silicon Valley, over the last decade. The contents of the note include: a history of CVC beginning in the early 1960s; a qualitative and quantitative assessment of the industry in the late 2010s; a summary of the primary reasons why large corporations establish CVC arms; a framework for ba...Starting at €8.20
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Willow Creek Community Church: What Really Make a Difference
Meehan, B; Drabkin, DCase SGSB-SM198-EStrategyWillow Creek Community Church, located outside of Chicago, IL, was one of the best attended and most influential churches in the United States. It was devoted to attracting seekers, people who were otherwise “unchurched,” and helping them along a journey towards conversion and spiritual maturity. Greg Hawkins, executive pastor, wondered, of all the things that the Church did, what really made a difference? If a generous donor gave Willow $100,...Starting at €8.20