Stanford Graduate School of Business (USA)
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Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
Carroll, Glenn; Sørensen, Jesper; Schifrin, DebraCase SGSB-SM321-EStrategyIn December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot accounted for 14 percent of seat capacity in Singapore, and 43 percent of LCC capacity out of the country. In 2016, SIA fully acquired and integrated the local LCC Tigerair into Scoot. Scoot’s gr...Starting at €8.20
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Ed Rapp's Affirmations
Carroll, Glenn; Schifrin, DebraCase SGSB-L34-ELeadership and People ManagementIn this 2019 case, Ed Rapp, retired group president and CFO of Caterpillar, recounts the positive impact that using a type of “self-talk” called an affirmation has had on his life and career. Affirmations are simple, positive, carefully crafted statements declaring specific goals in their completed state. A foundational belief behind an affirmation is that self-image is shaped by self-talk and daily performance reality. Affirmations should be pe...Starting at €8.20
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Ascend Behavior Partners: Hiring in a Tight Labor Market
Carroll, Glenn; Montgomery, LucyCase SGSB-SM355-EStrategyAscend Behavior Partners provided applied behavioral analysis (ABA) services to families with children with autism. The growing autism services market presented a massive opportunity for Ascend to provide quality care to families in need. Ascend’s delivery model relied on board certified behavior analysts (BCBAs), who were the backbone of providing care to families with children with autism. But the severe imbalance between supply and demand f...Starting at €8.20
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IFC Asset Management Company: Mobilizing Capital for Development
Meehan, B; Gara, ACase SGSB-F313-EFinanceThis case explores the International Finance Corporation’s (IFC) creative and effective use of the private equity business model as a tool to mobilize financing for economic development around the world. In its bid to provide more capital for private sector investment in developing countries, IFC played a key role in the emergence of the private equity industry in these markets through its funds’ investments and, later, created its own third-part...Starting at €8.20