Stanford Graduate School of Business (USA)
-
Serena and Lily
Grousbeck I; Rosenthal SCase SGSB-E438-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €8.20
-
Serena and Lily - Teaching note
Grousbeck I; Rosenthal STeaching Note SGSB-E438TN-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €0.00
-
Beautycounter
Grousbeck I; Rosenthal SCase SGSB-E456-EEntrepreneurshipThe case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office comb...Starting at €8.20
-
Seven-Eleven Japan
Seungjin, Whang, Hide, Saito, Steve, Van, Horne, Casey, Koshijima, Takafumi, UedaCase SGSB-GS18-EService and Operations ManagementSeven-Eleven, Inc., founded in 1927 in Dallas, Texas, was the world's largest operator, franchisor, and licensor of convenience stores. As of 2004, it had 22,648 units worldwide, serving 6 million customers a day (www.7-eleven.com). Of these stores, approximately 8,600 were located in Japan and operated or franchised by Seven Eleven Japan Co., Ltd. (SEJ). Most of the remaining stores were located in North America. This case describes Seven-E...Starting at €8.20
-
Identifying Venture Opportunities
Rohan, Dennis; Hornblower, JocelynCase SGSB-E323-EEntrepreneurshipThis note explores the idea identification stage of becoming an entrepreneur. It covers common sources of inspiration for ideas, such as career, education, hobbies and interests. It discusses the importance of team creation, execution and passion. It emphasizes 4 different categories of trends that create opportunities for new businesses to emerge, illustrated with examples. Finally, the note covers testing the basic viability of an idea, inc...Starting at €8.20
-
Atticus: The Search for the Ideal Investor
Hornblower, Jocelyn; Urstein, RobCase SGSB-E824-EEntrepreneurshipThis case tells the story of education-technology entrepreneur Paul Freedman and the company he founded in 2007, Altius Education. The case briefly describes the history and landscape of higher education in the US, and provides examples of various changes and recent notable industry innovations that had taken place. Specifically, the case highlights the important role of accreditation (and Title IV funding) in higher education and how such a st...Starting at €8.20
-
iRelaunch: From Career Break to Career Re-entry
Chess, Robert; Hornblower, JocelynCase SGSB-SM325-EStrategyThis case is primarily about the opportunity for mid-career professionals to return to work after a career break. It focuses on the company iRelaunch, which helps companies develop and implement career re-entry programs and connects employees and employers. The case protagonist is Carol Fishman Cohen, co-founder of iRelaunch. The case also touches on the different types of return to work programs and includes a vignette on Chevron which highlig...Starting at €8.20
-
Michelin Group: Embracing Culture While Adapting to Change
Siegel, Robert; Hornblower, JocelynCase SGSB-SM315-EStrategySM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how to maintain the company’s relevance and competitiveness in a changing global marketplace, particularly as customer needs and expectations around service were becoming more specific and demanding. Given that Michelin was a ...Starting at €8.20