Stanford Graduate School of Business (USA)
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Minted in 2017: Designing a Profitable Brand
Siegel, R; Kuyel, SCase SGSB-SM275-EStrategyMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business
Burgelman, R; Siegel, R; Kuyel, SCase SGSB-E530-EEntrepreneurshipMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Seven-Eleven Japan
Seungjin, Whang, Hide, Saito, Steve, Van, Horne, Casey, Koshijima, Takafumi, UedaCase SGSB-GS18-EService and Operations ManagementSeven-Eleven, Inc., founded in 1927 in Dallas, Texas, was the world's largest operator, franchisor, and licensor of convenience stores. As of 2004, it had 22,648 units worldwide, serving 6 million customers a day (www.7-eleven.com). Of these stores, approximately 8,600 were located in Japan and operated or franchised by Seven Eleven Japan Co., Ltd. (SEJ). Most of the remaining stores were located in North America. This case describes Seven-E...Starting at €8.20
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The Joffrey Ballet
Goldberg, A; Ittleton, M; Riopelle, K; Hoyt, DCase SGSB-SM259-EStrategyThe Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis and artistic decline. It had successfully raised $4 million for the widely anticipated new production of the Nutcracker. With annual revenues at around $20 million, this production represented a significant investment, and the or...Starting at €8.20