Stanford Graduate School of Business (USA)
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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Global Fisheries: The Emergence of a Sustainable Seafood Movement
Barnett, W; Matson, P; Novy-Hildesley, J; Mason, J; Springer, A, FCase SGSB-SI141-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeFaced with declining fisheries and ineffective government solutions, environmental organizations turned to market solutions in the mid-1990s to promote sustainable seafood. Broad-reaching, innovative leaders used a combination of consumer education efforts and corporate partnerships to transform attitudes and actions about sustainable seafood throughout the supply chain. This case tracks the rise of the sustainable seafood movement, focusing on e...Starting at €8.20
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Crocs (A): Revolutionizing and Industry's Supply Chain Model for Competitive Advantage
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MCase SGSB-GS57A-EService and Operations ManagementEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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Crocs: Revolutionizing and Industry's Supply Chain Model for Competitive Advantage - Teaching Note
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MTeaching Note SGSB-GS57TN-EService and Operations ManagementThis case discusses the astounding growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company’s growth was made possible by a highly flexible supply chain which enabled Crocs to build additional product within the selling season. The normal model used within the fashion industry was to take orders well in advance of each selling season, and produce to those orders, with relatively little additional...Starting at €0.00
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Fogdog
Flanagan, C. S.; Glynn, JohnCase SGSB-E100-EEntrepreneurshipEste caso examina el crecimiento y el desarrollo de Fogdog, un minorista de artículos deportivos en línea, desde su fundación, a través de múltiples rondas de financiamiento de capital de riesgo, hasta una OPI y, en última instancia, hasta su venta a Global Sports, uno de sus competidores que cotizan en bolsa. La historia de Fogdog se desarrolla a fines de la década de 1990, cuando la economía de Internet estaba prácticamente explotando con nueva...Starting at €8.20