Stanford Graduate School of Business (USA)
-
Cisco Systems, Inc.: Collaborating on New Product Introduction - Teaching note
Lee H; Shao MTeaching Note SGSB-GS66TN-EService and Operations ManagementIn November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...Starting at €0.00
-
The European Recycling Platform: Promoting Competition in E-Waste Recycling
Lee H; Shao MCase SGSB-GS67-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €8.20
-
Marin Software
Joshua D. Rauh, Jessica MorganCase SGSB-E541-EEntrepreneurshipThis case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.Starting at €8.20
-
Cisco Systems: la adquisición de tecnología es la adquisición de personas
Lee H; Shao MCase SGSB-GS66ESService and Operations ManagementEn noviembre de 2007, un equipo global y multifuncional de Cisco Systems, Inc. buscaba la aprobación de la gerencia para comenzar a fabricar un nuevo enrutador, con el nombre en clave Viking. El equipo enfrentó una serie de desafíos al lanzar el enrutador de bajo costo pero potente para proveedores de servicios de telecomunicaciones. Después de revisar el proyecto para aumentar drásticamente la velocidad y capacidad planeadas del enrutador, la co...Starting at €8.20
-
Cisco Systems, Inc.: Collaborating on New Product Introduction
Lee H; Shao MCase SGSB-GS66-EService and Operations ManagementIn November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...Starting at €8.20
-
The European Recycling Platform: Promoting Competition in E-Waste Recycling - Teaching note
Lee H; Shao MTeaching Note SGSB-GS67TN-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €0.00
-
BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant
Kennedy D; Schifrin DCase SGSB-P84-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €8.20
-
BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant - Teaching note
Kennedy D; Schifrin DTeaching Note SGSB-P84TN-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €0.00
-
Marin Software - Teaching Note
Joshua D. Rauh, Jessica MorganTeaching Note SGSB-E541TN-EEntrepreneurshipThis case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.Starting at €0.00