Stanford Graduate School of Business (USA)
-
Cisco Systems, Inc.: Collaborating on New Product Introduction - Teaching note
Lee H; Shao MTeaching Note SGSB-GS66TN-EService and Operations ManagementIn November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...Starting at €0.00
-
The European Recycling Platform: Promoting Competition in E-Waste Recycling
Lee H; Shao MCase SGSB-GS67-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €8.20
-
SeaMicro
Mark Leslie, Sara RosenthalCase SGSB-E409-EEntrepreneurshipLaunched in 2007, SeaMicro developed one of the most innovative server products to hit the market in over a decade. The SM10000 consumed one-quarter the power and space of conventional server products, thereby addressing a significant and growing pain point, particularly among Web 2.0 companies. As these companies increased their computer power through the addition of tens of thousands of servers, their data centers expanded as well, creating m...Starting at €8.20
-
Cisco Systems: la adquisición de tecnología es la adquisición de personas
Lee H; Shao MCase SGSB-GS66ESService and Operations ManagementEn noviembre de 2007, un equipo global y multifuncional de Cisco Systems, Inc. buscaba la aprobación de la gerencia para comenzar a fabricar un nuevo enrutador, con el nombre en clave Viking. El equipo enfrentó una serie de desafíos al lanzar el enrutador de bajo costo pero potente para proveedores de servicios de telecomunicaciones. Después de revisar el proyecto para aumentar drásticamente la velocidad y capacidad planeadas del enrutador, la co...Starting at €8.20
-
SeaMicro - Teaching Note
Mark Leslie, Sara RosenthalTeaching Note SGSB-E409TN-EEntrepreneurshipLaunched in 2007, SeaMicro developed one of the most innovative server products to hit the market in over a decade. The SM10000 consumed one-quarter the power and space of conventional server products, thereby addressing a significant and growing pain point, particularly among Web 2.0 companies. As these companies increased their computer power through the addition of tens of thousands of servers, their data centers expanded as well, creating m...Starting at €0.00
-
SeaMicro - Moment of Decision
Mark Leslie, Sara RosenthalCase SGSB-E459-EEntrepreneurshipThis case, GSB No. E-459, explores the SeaMicro CEO’s decision of whether or not to sell the company in early 2012. SeaMicro, a developer of low-power servers, has risen quickly as an innovative and significant force in a server market dominated by giants, including HP and Dell. In the fall of 2011, the company is approached by AMD, the industry’s second largest microprocessor manufacturer behind Intel. AMD has faced challenging times in the rec...Starting at €8.20
-
Cisco Systems, Inc.: Collaborating on New Product Introduction
Lee H; Shao MCase SGSB-GS66-EService and Operations ManagementIn November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...Starting at €8.20
-
The European Recycling Platform: Promoting Competition in E-Waste Recycling - Teaching note
Lee H; Shao MTeaching Note SGSB-GS67TN-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €0.00
-
D.Light: Selling Solar to the Poor
Jesper Sorensen, Michael Kennedy, Gina JoraschCase SGSB-IDE03-EEconomicsD.light is one of the leading manufacturers of solar powered lighting technology specifically designed for use by the world’s poorest, bottom of the pyramid customers. Having sold over 7 million lights since 2007, the company has been relatively successful. However, sales to the very poorest customers have failed to reach penetration levels desired by management, and the company is currently struggling with an array of marketing techniques and ...Starting at €8.20
-
SeaMicro - Moment of Decision - Teaching Note
Mark Leslie, Sara RosenthalTeaching Note SGSB-E459TN-EEntrepreneurshipThis case, GSB No. E-459, explores the SeaMicro CEO’s decision of whether or not to sell the company in early 2012. SeaMicro, a developer of low-power servers, has risen quickly as an innovative and significant force in a server market dominated by giants, including HP and Dell. In the fall of 2011, the company is approached by AMD, the industry’s second largest microprocessor manufacturer behind Intel. AMD has faced challenging times in the rec...Starting at €0.00